Head of Campaign Creative
Ruroc, United Kingdom
Job Description
Our background and your main purpose
Ruroc exists to make helmets cool. We believe that re-engineering protection with the perfect balance of art and science will make people want to wear our helmets, making them safer and meaning they live longer (and cooler!). In 2019, we had our first 1m turnover day and in 2020 we had our first 1m turnover hour. Ruroc has grown from 1m rev to a 20m+ revenue Action / MotorSports helmet brand selling into over 90 countries globally from its single distribution centre in Gloucester and we are now in an excellent position to build further growth.
All sales take place through Ruroc’s eCommerce store www.ruroc.com giving Ruroc a direct connection to its customers that legacy / competitor brands do not possess. This close connection to the end rider has given us the ability to rapidly innovate and enhance our gear at a rate never seen before in the Global helmet industry.
We control our destiny; we manage everything end-to-end to deliver our promise to customers and fulfil the potential of the Ruroc brand. We are building a world-class team of Product, Brand, Marketing, Customer, Operations, Tech, Finance and Talent/HR People.
We are now looking to recruit a mega talented Head of Campaign amp; Creative to join up with our ground breaking brand team.
Your Direct Reports
Creative Workflow Manager amp; Creative team
Main Accountabilities
- Responsible for the development and ownership of the brands visual identity across the website, campaigns and all marketing platforms for both snow-sports, motorcycle.
- Lead and develop our in-house creative team (graphic designers, videographers, CG artists, photographers), as well as developing and creating relationships with great outsourced production houses/freelancers.
- Work with photographers/videographers to create storyboards and visuals for all shoots.
- Constantly encourage new and innovative creative ideas within the brand/marketing team.
- Make sure the creative team understands what our audience loves, and are creating content that instantly engages our fans on each of our marketing channels.
- Screen incoming assets such as UGC, and ensure only ‘brand-approved’ content is released.
- Work with the Campaign Director to develop epic creative concepts for world-class campaigns.
- Develop social media content plans with our Head of Social.
- Work cross-departmental with the marketing and trading teams to develop assets that balance commercial needs with long-term brand building.
- Effectively communicate and collaborate with all internal stakeholders and external partners.
Requirements
This role is for you if:
KEY SKILLS
- Ability to inspire and motivate other creatives.
- Experience coming up with concepts for amp; directing photo and video shoots.• Creative brand marketing expertise a good creative/commercial mix.
EXPERIENCE
You have
You might have
Successful people at Ruroc
STAY FOCUSED.
Stick to the playbook, don’t go rogue.
MOVE FAST.
Stay ahead of the competition.
BE READY FOR ANYTHING.
Be prepared and be flexible. Discipline equals Freedom.
WE ARE GUERRILLAS.
Exploit opportunities. Be creative. Flank the enemy.
WORK SMART.
We focus on the 20% that makes the 80% happen.
THINK LIKE A CUSTOMER - EVERY DAY.
Understand our target audience better, delight them
Benefits
The Offer- Competitive salary plus an industry leading bonus scheme.
- Brand new on-site gym with Personal Trainer.
- Employee of the quarter and year awards.
- Private Health Insurance with Vitality.
- Brand new office refit.
- Casual dress
- On-site parking
- Company events amp; social hours
If this sounds like you, what are you waiting for?