Digital Marketing Executive
Future PLC, United Kingdom
Job Description
Future is a global platform for specialist media with scalable, diversified brands. We strive to create fans of our brands by giving them a place where they want to spend their time, where they go to meet their needs; continuing to create loyal communities. We are expanding our global reach through organic growth, acquisitions and strategic partnerships while diversifying our monetisation models to create significant revenue streams.
Working in the Subscriptions Marketing team means taking care of all direct-to-consumer marketing, promoting Future’s portfolio of print and digital titles to both existing and potential customers! The team works to sustainably increase subscription revenues through optimised marketing campaigns via a variety of online and offline channels.
We operate across four areas: Acquisitions, Retention, eCommerce and Email, with all areas working very closely together to achieve the overarching objectives of driving subscriptions!
Working with the Digital Marketing Manager and other departments in the team to evaluate, plan and implement marketing campaign activities. You'll deliver cost-effective routes to acquire and retain digital subscribers across designated vertical markets, as well as supporting activity and growth across a number of third party digital platforms.
If you've got experience of delivering marketing campaigns for a subscription model and love connecting users with content then this might be the role for you!
Key role responsibilities and skills
Primarily working across campaign preparation and implementation, forecasting and analysis; this is a dynamic role! You'll use tools such as Swrve, Google Firebase, App Store Connect and Search Ads to optimise campaigns. This is a role where you'll work closely with the Digital Marketing Manager to create and develop campaigns, deliver promotional activity across the Apple app portfolio which includes effective push and in-app marketing campaigns!
- Driving reporting functionality and commentary on all direct and third party digital platform campaigns and promotional activity
- Effective use of core skills such as copywriting, briefing design teams, proof-reading and liaising with the subscription bureau and internal colleagues
- Understand the importance of results analysis in planning new campaigns
- Work with third parties to agree complimentary partnering activity and generate new opportunities
- Monitor and review the performance of your campaigns in order to ensure your campaigns are working and take findings to influence future campaigns or opportunities
- Ensure that campaigns are within the monthly marketing budget allocations and achieve a good return on investment
- Supervise and report on competitor activity and initiatives highlight key areas of opportunity or concern
- Departmental collaboration with the eCommerce, Email and Retention teams
Requirements
A Digital Marketing Executive joining Future will demonstrate relevant marketing experience and/or marketing qualifications. You'll seamlessly handle projects within timescales and will have overall a good standard of technical ability, with competence within Excel and Google products.
- Highly motivated and with the ability to develop relationships with colleagues and clients
- Excellent communication - both written and verbal and organisation skills
- Analytical, numerate and commercially aware (profitability, ROI, ARPU, LTV)
- Problem-solving-oriented, and good at thinking of creative ways of acquiring and engaging with our communities
- Driven to learn