You will be focused on a selection of clients within the group, with client facing responsibilities. You’ll be part of both the media planning and the buying, in particular leading recommendations involving the use of digital media channels, coordinating and writing the supporting detailed media plans. Great organisation, internal and external team coordination skills, a passion for client servicing and making the complex simple will be critical.
- You’ll be a direct client contact maintaining a strong working relationship and ensuring we are continually considered as an extension of the marketing team
- You’ll understand your client’s category, add value with your opinions and demonstrate an ability to make recommendations that will positively impact their businesses
- You’ll help to give day to day guidance to less experienced team members
- Understand new trends amp; introduce new media opportunities within your planning
- Define the role for digital media channels within campaign strategies
- Work with specialist teams to deliver cohesive, fully-integrated cross-channel plans amp; clearly communicate to clients how the channels will work together
- Understand how both individual channel KPIs and overall campaign KPIs will be used to measure the success of your plans
- Be able to source and recommend suitable performance benchmarks against KPIs set
- Understand how to build test and learn opportunities into your planning when relevant
- Present cross-channel plans to clients
- Manage media bookings and finance process in particular for digital channels, including campaign set-up, management and reconciliation
- Manage campaign reporting amp; analysis, confidently making recommendations for optimisations and adjustments to better deliver the client’s business objectives
- You’ll be able to coordinate and lead regular client calls and meeting including weekly client statuses and reporting meetings
- You’ll coordinate amp; collate central account management documents such as year plans amp; finance trackers for use of the client amp; the wider agency team
Requirements
The ideal person for this position will fit with the culture of the7stars. They will be positive, participative, self-confident, friendly, self-starting, competitive, inquisitive, imaginative, factual, consistent and self-disciplined.
We are looking for the following qualities in any candidate.
- Creative Thinker: Innovate and create different solutions for clients.
- Communicative: Get excited by briefs and show passion when presenting solutions back to clients. Must be able to explain how our media recommendations can make a real difference to businesses.
- Confident: In presenting, trading and striking deals with media owners.
- Analytical: Of course, a good planner will possess amazing technical, numerical and interpretative skills, and be able to draw conclusions and react to any data results and reports.
- Stickler for detail: Monitor media schedules sent to clients across the team.
- Practical: A ‘doer’, but with an instinct for what can really be achieved when planning and buying plans.
Experience
- A minimum of 4 years experience in media planning and buying agencies
- Currently in a role that involves digital channel planning amp; buying as part of a fully-integrated media planning approach
- A working knowledge of the current media market landscape and be fluent in their ability to communicate this to clients
- A thorough understanding of existing and developing opportunities within every digital media channel and an appreciation of the evolving nature of data compliance and its implications for media planning
- A strong understanding of campaign evaluation knowing how to set and measure against both media, brand and business KPIs
- Knowledge of and experience with key planning tools such as Touchpoints, Comscore, RACE, YouGov, Kantar Tgi, Nielson, GA, Google Trends amp; intermediate advanced Excel amp; PPT
- Excellent time management skills, both of yourself and others
Benefits
the7stars is the largest independent media agency in the UK, as well as previous winners of Campaign and Media Week's Media Agency of the Year. We are also consistently awarded within The Times Top 100 Companies.
We believe that investment in our people is an investment in our agency's future and so offer benefits such as:
Comprehensive private healthcare amp; income protection
Gym membership
Unlimited holiday allowance
Cycle to work and new tech schemes
Childcare voucher amp; excellent parental leave
Pension
Work from home flexibility
In office compa