Digital Marketing Manager (Global)
MindJournal, United Kingdom

We are looking to hire a highly driven Digital Marketing Manager to help grow MindJournal into a leading brand in men’s health. Working alongside the wider marketing team, you will craft, implement and manage the strategy of all digital marketing campaigns with a data-driven mindset that constantly drives sustainable growth.

• Audit, analyse and report on existing marketing strategy across paid social, email and organic
• Develop the strategy for short, medium and long-term growth
• Create and manage all customer acquisition and retention campaigns
• Manage all paid social campaigns on Facebook and Instagram on a day-to-day basis to ensure maximised ROI
• Optimise all campaigns based on learnings from multiple A/B tests across creatives, targets and other strategies
• Expand attribution, tracking and analytics modelling to provide deeper insights and daily, weekly and monthly reporting
• Coordinate and report on marketing strategies and what content and creative is driving positive performance with internal and external teams
• Work with the wider marketing team to improve acquisition strategy and help identify new opportunities for growth
• Create and manage the email marketing strategy and segmentation/flow building within Klaviyo
• Website CRO strategy and implementation working with UX designers and developer

Requirements

• 5+ years experience in digital marketing within ecommerce
• Knowledge and understanding of direct to consumer metrics such as CPA, ROAS, LTV
• High level of experience managing paid social campaigns at scale
• Must have extensive experience of operating performance channels yourself with high levels of spend
• Deep understanding of global markets
• Strong awareness and knowledge of digital marketing industry best practice amp; trends
• Strong analytical skills with a numbers and results focus
• Able to take a data-driven approach, building comprehensive reports and attribution models
• Ambitious, with a growth mindset and entrepreneurial spirit that thrives in a fast-paced and growing business
• A digital-first mindset with a strong understanding of content and creative marketing
• A commercially minded and innovative, creative thinker
• Attention to detail, with immaculate spelling and grammar skills
• Exceptional communication skills
• Be self-motivated and organised with a positive attitude
• Exhibit passion and excitement about your work and have a problem-solving attitude
• Energetic and able to work to tight deadlines and demands whilst exceeding expectations
• Agile, adaptable and at ease with the unpredictable

Benefits

• Full-time position
• 3-6 month fixed term contract
• Opportunity to grow into a full-time position
• Competitive salary/rate
• Remote working (open to worldwide applicants)
• A small, friendly and caring team

Job Rewards and Benefits