Rentokil Initial is an international business services company employing over 40,000 colleagues across more than 80 countries. Our mission is to protect people and enhance lives, for example by controlling pests to ensure safer foods and medicines, improving hygiene in schools and enhancing interior office and retail spaces with plants and scenting. We are global leaders and experts in the fields we operate in, investing in training, science, innovation and technology. Listening and acting on feedback is part of our culture to support colleagues and our customers. Rentokil Initial regards equality and fairness as a fundamental right of all of its colleagues. We live our values of Service, Relationships and Teamwork which were identified by our colleagues across the world.
At Rentokil Initial, our ambition is to become a world-class employer of choice. We believe that by doing what's right for our colleagues we will in turn deliver a brilliant service for our customers and ultimately create shareholder value. This is at the heart of our RIGHT WAY plan.
Creating a diverse and gender balanced workforce is part of putting this plan into action. We value diversity and inclusion and Rentokil Initial is committed to treating all colleagues with fairness, dignity and respect. As a responsible business we have mitigated 100% of our carbon footprint through the work of climate change charity Cool Earth.
The Rentokil Initial family of businesses: Rentokil Pest Control is the world’s leading commercial pest control company, operating in 80 countries and ranked in the top 3 in 65 of those countries. We also have specialist businesses such as Initial Hygiene, Initial Workwear, Ambius, Medical Services, Specialist Hygiene and Property Care, which lead their respective fields. Across all of our operations globally, we have a positive reputation amongst our customers for our knowledge and integrity. We have central support functions of Human Resources, IT, Finance, Legal and Marketing amp; Innovation in the Rentokil Initial Head Office locations and in country. Working within our functions departments, you would be supporting all of our business globally
Requirements
Day to Day responsibilities will include:
- In conjunction with the Paid Search Specialist, deliver the operational implementation of RI’s Paid Search Strategy across both B2C and B2B categories
- Provide our markets with support and advice on optimisation strategies for Paid Search management and best practice
- Assist with the strategy and planning for improving and maximising the Global ROI of Paid Search channels overall
- Execute paid search conversion rate tests, collect paid search performance data and extract spend, conversion and keyword insights into actionable plans that drive optimisation activities in global markets
- Create amp; maintain best practice documents amp; guides to share with markets
- Pro-actively test, evaluate amp; maximise the efficiency of Google product betas, incorporating those that are successful into best practices
- Maintain strong market relationships, keeping them up to date on the progress and success of campaigns
- Monitor, analyse and provide detailed reports amp; recommendations on paid search performance for markets, including but not limited to, audits and ROI analysis.
- Investigate account amp; agency issues and source best-practice resolutions
- Support the Quality Score improvements across accounts
- Support the sharing of paid search learnings with the SEO team and all other digital channels
- Leverage organic search insights and plug them into paid search channels
- Where required set-up and manage accounts or campaigns to drive acquisition
- Lead the creation, development amp; management of paid landing pages, collaborating with UX/CRO to test new features and implement proven features onto the main website
- Assist with the expansion into other paid marketing channels, such as Paid Social, Local Service Ads, Display amp; Video advertising.
- Collaborate with colleagues in our markets, across Mamp;I categories, agencies and third-party suppliers to effectively deliver strategic paid search strategies to maximise the ROI of paid search across the RI group
- Evaluate and manage agencies and third party suppliers, using ongoing KPI measurements
- Stay on top of industry trends to ensure our paid search strategy remains ahead of the curve
Key Competencies
- Excellent numeracy and communication skills, verbally and through presentations to effectively explain, and promote best practices in PPC
- Great relationship management skills
- Strong time management amp; organisational skills
- Self-motivated, proactive
- Highly analy