Institutional/Academic Marketing Manager
Overleaf, United Kingdom
Job Description
Overleaf is looking for an outstanding individual to develop and implement marketing plans and campaigns for our university and institutional market, with the goal of increasing sales revenue through demand generation and lead development.
This is a remote, full-time role, ideally based in the US (in or close to the east coast timezone), or in the UK/EU.
Overleaf is a startup and social enterprise that builds modern collaborative authoring tools for scientists like Google Docs for Science. Our primary product is an online, real time collaborative editor for papers, theses, technical reports and other documents written in the LaTeX markup language.
Overleaf has seen rapid adoption across science and research, and now supports a community of over seven million users worldwide. This community includes major institutions such as Stanford and Caltech, with Overleaf becoming an integral part not only of research collaborations but also of undergraduate teaching. Many large international tech companies and labs use our enterprise solutions, and we work with several major publishers: for example, supporting collaboration on IEEE’s member platform, and making the journal submission process smoother for LaTeX users across many academic publishers.
Overleaf was founded by two mathematicians who were inspired by their own experiences in academia to create a better solution for scientific collaboration and communication. Now we are a team of forty, based mainly in and around the UK and in the US. We were recently recognised as one of the UK's top 100 fastest growing businesses and as the Best SaaS for Nonprofits or Education in the 2020 SaaS awards Program
Overleaf is remote-first all founders and staff work remotely. Our main office is located in London, UK, and we aim to get the whole team together in London a couple of times a year for face-to-face time, Coronavirus permitting.
We encourage flexible working. Our core hours are 9am-12 noon US ET / 2pm5pm UK time.
Reporting into the CMO and Head of Sales, you will be an essential part of the marketing team. You will work hand-in-hand with the Institutional Sales Managers and marketing team to develop an institutional marketing and demand generation strategy to build the sales pipeline required to increase new sales revenue. Ideally located in the US (in or close to the east coast timezone) or the UK/EU.
Work with the institutional sales team and CMO to:
- Translate Institutional sales objectives into marketing objectives and project plans identifying key timeframes for campaign releases
- Develop a plan to increase awareness, consideration and adoption of Overleaf
- Own and execute marketing campaigns and supporting budgets that will deliver quality leads for the Institutional sales team
- Learn the current Institutional sales and marketing strategy and conduct research on ways to improve and grow in the Institutional market. Highlight consumer preferences to support your suggested new marketing campaign creation/developments.
- Collaborate with teams across the business to deliver factual, thought-provoking and engaging campaigns and assets that drive customer engagement
- Work with sales, product and support teams to fully understand the product and barriers/challenges that impact our Institutional customers
- Work with digital marketing support and website development to identify areas for online customer journey improvement with the aim of boosting lead generation
- Work with the Institutional sales team and CMO to understand and analyze opportunities, buyer needs, persona, buying cycle stage, propensity to buy and competitive landscape
- Work with the Digital Science central marketing team and CMO to build and optimise automated nurturing campaigns to drive prospective customers down the decision funnel
- Attendance at institution focused events to either promote Overleaf or gather market intelligence
- Ensure efficient tracking of campaign effectiveness via Salesforce
- Regularly produce reports on the success of campaigns
- Continually build on own knowledge of advances in marketing strategy and campaign building
- Ensure brand alignment to increase brand awareness and equity
- Previous working experience within a marketing role for 3+ years
- Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
- Excellent project management skills and ability to prioritise competing projects
- Experience and understanding of the Institutional market
- Technical knowledge and ability to learn and market SaaS products
- A love of data and can analyse