Head of Agency Performance Marketing
SM Commerce, United Kingdom
Job Description
Looking for a role where you can use your performance marketing experience, together with your ability to lead and inspire a team to deliver great client results?
We're after a leader to head up our client services team to deliver excellent results for our clients and drive the agency's growth through case studies and client retention.
Does this future you sound of interest to the current you?
You're the captain of the ship at SMC which is responsible for generating great client results which lead to client retention and satisfaction.
You're trained up on The BPM Method (our in-house advertising system) which already produces results for our agency clients and 1000's of students worldwide.
You've learned a tonne more about agency operations, client intake, client management, talent acquisition and nurturing, processes, systems and more.
As an integral part of our management and leadership team you work closely with the CEO and other heads of departments in creating quarterly goals and leading your team to deliver against that.
You have deep experience of advertising (Facebook in particular) with some knowledge of other channels too, like email, paid search and others.
You've helped introduce new marketing channels for our clients which might have included YouTube, Snapchat and TikTok ads.
You oversee our creative team to push out campaigns which put us forward for awards.
You also work closely with our Head of Sales to ensure we work with the right clients and we serve them into the right services.
Sounds good? Here's who this role might suit: you might already be in a similar role in an agency, or you might be a highly experienced media buyer/advertiser that wants to take on more responsibility, or you might be a freelancer tired of chasing new clients and managing crazy hours just to keep things ticking over, or a current agency owner that wants to take on this role and perhaps merge your team into ours if it makes sense to do so.
We're after someone who can demonstrate everything our in-house system The BPM Method system stands for:
- Creative problem solving
- Analytical and critical thinking
- Data-led reasoning
- Able to help drive campaign and creative ideas
- A good balance of EQ amp; IQ to handle a high-pressure senior role
- Care for both process and quality control leaving no stone unturned to ensure processes are followed to the highest level
- Able to create repeatable success
- Commitment and trust of the process
What you will gain
- Work closely with our CEO Depesh Mandalia, a global influencer in the area of Facebook ads marketing
- High autonomy in developing our systems and processes further
- Key influence in the direction of our products and services alongside our educational and training business
- Resource and budgetary control to grow the top and bottom line
- Working with a close knit, remote team with a family vibe
- Overseeing a team supporting client spends in the region of $1-2M per month collectively
- Premium partner relationship with Facebook Europe (and the perks it comes with)
Responsibilities
- Accountable for client results, meeting expectations, checking in and ensuring the agency remain indispensable to clients
- Accountable for our client intake process to ensure we work with our ideal clients and deliver them an exceptional onboarding experience
- Accountable for ongoing client satisfaction, through assessment, review and improvement
- Accountable for lifetime value through client retention
- Accountable for the regular weekly, monthly and QBR reporting to clients, continually demonstrating the benefits of working with us with clear and concise communications
- Support with defining the services the agency offers
- Expertise of The BPM Method to ensure the team are implementing it correctly within the agency
- Delivery of weekly and monthly management team reporting on client results and other core KPIs
- Oversee key projects aligned to the delivery of role KPIs and input into quarterly OKRs (Objectives amp; Key Results)
- Manage external suppliers and contractors in completing projects on-time and to high quality
- Regular and clear stakeholder management
- Use of retrospective reviews (‘retros’) of campaigns/projects/initiatives to analyse what went well and what could have been done better, to continuously improve future results
- Accountable for SOP (sta