Chief Marketing Officer, Co-Founder
Pourwell, United Kingdom
Job Description
In 2021 we launched the world’s first subscription box to help people discover alcohol-free spirits, but we are just getting started.
Alcohol-free drinks are today the world's fastest-growing category in the industry. Boosted by surging interest in health and wellness, demand is growing at approx. 5% YoY. The segment will be worth an estimated 1.5 trillion globally by 2025.
There are currently over 250 brands, over 1,000 alcohol-free products, and new ones are being launched every month. Whilst there has never been more choice, it has never been harder for consumers to know where to start or discover what they might like. That’s why we decided to launch The Nolo Collection. Our vision is to become the way the world discovers alcohol-free.
Backed by some of the most successful entrepreneurs in the UK and US, we are now looking to hire a team of close-knit operator co-founders to join at the same time, to scale this business and deliver on the vision. We are giving you the keys to a rocketship. You will be under extreme pressure to grow faster than anyone thought possible, you’ll never have enough money or people to help you and there will be sleepless nights because the buck stops with you. But, in return, we can promise you the most rewarding professional and personal experience you’ll ever have - exceptionally bright colleagues, a friendly high energy environment, and an upside that will look after you and your family for years to come.
What you will be doing
You’ll be defining, calibrating, and delivering the go-to-market plan, leading the daily acquisition operation with a major focus on digital; social, PPC, affiliates, email, discounts etc. In addition to owning the CAC and AOV, you'll also own the LTV and driving the agenda to improve that. You will be reporting to the Chief Commercial Officer.
Requirements
- Enjoy drinking alcohol-free spirits, wine, beer or cider
- You invest time, money and effort to look after your health and wellness
- Believe in our vision, ready to evangelise our vision
- Demonstrate with relevant examples that you’re fun to work with, how nothing is beneath you, how you are resourceful and resilient, thrive with uncertainty, have created something new and scaled it, can make difficult decisions quickly, are detail-oriented, use financial numbers and data, are a natural leader, and are an effective communicator.
- Have done this before, min. 10 years relevant experience; have scaled high growth tech companies selling food amp; drinks direct to consumers, such as other subscription clubs, ecommerce retailers and tech platforms used by drink manufacturers, brands, distributors or retailers
- In addition to English, speak one of these languages fluently: German, French, Spanish, Italian
Benefits
- Become a shareholder
- Unlimited paid holiday
- Flexible hours
- Work from home, work in an office
- Private healthcare insurance
- Lifestyle protection insurance
- Annual cash bonus