Strategist (China experience)
Hot Pot China, United Kingdom

We are looking to hire a Strategist to join our growing Strategy Team. In this role you will be required to use your expertise and insights to craft marketing strategies and inspire campaigns that will help brands succeed in China.

Responsibilities:

Strategy offering and processes

• Develop a thorough understanding of Hot Pot’s products and services and how they are delivered.
• Work with internal teams in optimising, evolving, standardising, and embedding the company’s strategy offering

Creating and delivering strategies

• Prepare for and lead brand immersion sessions to build understanding of the clients business, China objectives and identify needs.
• Brief insight resources to deliver key category trends, competitor analysis and the clients current awareness and perception.
• Conduct audits of the client’s existing China activities and channels, clearly identifying issues and opportunities.
• Leverage data, insights, past case studies and expertise to craft marketing strategies phased across 3-years that will enable the client to succeed in China - help them to define the opportunity, brand positioning and target audiences and then how to reach, engage, convert and retain on the relevant local channels and through owned (e.g. content) and paid (e.g. ads and influencers) media.
• Build a China marketing calendar with specific actions the client will need to take in order to achieve success in China in the year ahead including establishing campaign dates, key activities across core channels, budget allocation and performance metrics.
• Ensure Hot Pot templates are used, and that your strategies are presented to key stakeholders clearly, confidently and with a compelling narrative - both informing clients of what to do and why, and getting them excited about the journey ahead of them.
• Amend strategies based on client requests / feedback / campaign performance, knowing how to communicate what is and isn’t possible in order to achieve the intended results.

China advisory

• Prepare a quarterly China advisory log for clients
• Accurately forecast time required to complete particular tasks.
• Lead the delivery of all China advisory requirements, including participation in weekly calls and other meetings.

Campaign ideation and planning / performance reporting

• Contribute to the smooth transition from strategy development to campaign ideation and planning.
• Review the campaign ideation and plan prior to presentation to the client to ensure alignment with China strategy.
• Act as an ongoing reference point for the China strategy as required by the Campaigns/Creative team.
• Review and input into the final Campaign reports with focus on validation or any updates that might be required with regards to the China strategy.

Thought leadership

• Build and harness your network in China and actively seek out and stay on top of market / consumer / brand / platform / digital / commercial trends in China, ensuring that you are a current and credible China expert.
• Develop a deep understanding of global brands and how they are nuanced and translated across geographies, but specifically how they are made relevant to Chinese consumers.
• Conduct research, go to industry events, network, and subscribe to and read industry publications, in order to be considered highly credible in the industry / sector.
• Help position Hot Pot as a thought leader in the Chinese market, by contributing to white papers, website blog posts etc.
• Share your knowledge with internal teams and externally.
• Develop and lead China education/101 workshops for clients.

Business development

• Support pitch development new and existing clients as required, bringing insight and strategic thought into proposals.
• Attend pitches, demonstrating to clients your knowledge of China and their brand, alongside your ability to solve their business challenges.

Project scoping and support:

• Input into the creation of SOWs and project plans, clearly articulating requirements as well as issues and risks.
• Participate in internal project kick-off meetings, ensuring the client brief and project plan in thoroughly understood.
• Ensure all client assets are reviewed and in order prior to commencing work.

• Follow project processes and tools - identifying inefficiencies or opportunities for improvement along the way.
• Contribute to the ongoing optimisation of processes, tools and templates.
• Time track all activities in Harvest

Requirements

Experience

To succeed in this role

Job Rewards and Benefits