PPC Manager (Paid Search Specialist)
Impression, United Kingdom
Job Description
COVID-19 Update - We’re currently safely working from home in line with government guidelines. Following this period, the role will be linked to either our Nottingham or London office (based on candidate), though flexible remote working is available for UK-based candidates.
We're looking for a PPC Manager (Paid Search Specialist) to join Impression.
This role sits within the paid media team and will lead a portfolio of clients across the business, crafting dynamic, competitor-beating PPC strategies that deliver ROI.
As a full-time PPC Specialist, you will:
- Own the PPC strategy for a portfolio of clients, primarily across paid search and shopping
- Drive delivery of PPC campaigns, using the supporting team effectively to get amazing results for our clients and working hands-on where appropriate
- Work closely with digital marketing specialists (clients and internally) to understand and agree clear campaign KPIs, using PPC strategy to meet business goals
- Report back on the success of campaigns to our clients and other stakeholders
- Lead on new business pitches from the perspective of your discipline
- Provide training and mentoring for our internal teams
- Contribute to the marketing of Impression through regular blog post writing, internal event speaking and external events / webinars / guest posts
Impression
Impression is an exciting, high growth digital marketing agency with offices in Nottingham and London. Impression’s product set currently includes SEO, Paid Media, PR, CRO and Analytics. We partner with client businesses across the UK, Europe and beyond.
Our team of over 50 expert digital marketers have won awards on the UK and European stage for our quality of service delivery, winning Best Digital Strategy, Best Large PPC Agency, Best Large SEO Agency and more. In 2020, the paid media team were awarded Best Large PPC Agency in Europe (ESA) and Biddable Team of the Year (The Drum).
As we embark on our 8th year of accelerated growth we’re looking for experienced paid media professionals to drive the agency forward.
Requirements
We're looking for someone with an in-depth technical understanding of PPC, a team-player and someone who is constantly pushing the boundaries of best practice.
To be considered for the PPC Specialist role, you will need to have:
- Excellent understanding and demonstrated experience in managing PPC campaigns across paid search and shopping
- Proven experience in successfully scaling large-scale accounts through paid media strategy and hands-on optimisation
- A strong portfolio of PPC success stories where performance improvements are demonstrated by meeting and exceeding KPIs.
- Strong commercial awareness, using insightful reports to demonstrate tangible ROI for clients while working within each client’s business model.
- Experience managing delivery teams and delegating work effectively.
- Expert level of experience in Microsoft Excel or Google Sheets (Impression uses Google Sheets and Google Suite).
Whilst we typically expect candidates to have a minimum of 2-3+ years experience in a PPC-specific role for this applications, successful candidates will be chosen based on skill and track-record.
Beneficial
- Agency experience is highly beneficial for this role
- Experience in digital marketing channels beyond paid search and shopping (eg. paid social, display) will aid your application
- Experience across a number of verticals and industry segments, including lead generation and ecommerce will aid your application
- Experience using 3rd party bid management tools and/or Google Marketing Platform.
- Experience using Tableau, Power BI or Data Studio a bonus
Benefits
- Company pension
- Private Medical Insurance
- Access to leading Employee Assistance Programmes
- A carbon negative company, including personal carbon offset
- Regular internal lunch and learn sessions
- Training budget for internal and external training and conferences
- Generous holiday allowance
- Opportunity to work on a variety of client accounts
- Apple equipment
- Flexible working hours
- Office fruit and bi-weekly lunch provided
- Organised work socials
- Discounted cinema tickets amp; gym membership
- The usual agency stuff - drinks fridge, ping pong and foosball
- Full ongoing training is provided
- Part-remote working is also a possibility for the right candidate
- Competitive salary DOE
Diversity, Equity amp; Inclusion
Impression is committed to diversity and equality