About The Hut Group
THG is one of the world's leading online beauty and wellbeing retailers, home to premium brands such as lookfantastic, Pro Bike Kit, GlossyBox, and Myprotein; all of which are powered by our industry-leading and award-winning technology platform, THG Ingenuity. Our 6000-plus employees represent 66 nationalities and work in offices located in 11 cities around the globe.
Our culture is fast- paced and unique, we recognise great achievements with great rewards. To support our ambitious growth, we are looking for commercially astute, ambitious individuals that can bring fresh and innovative thinking to THG and play a part in driving the Group forward on its truly exciting journey. THG believes in the power of meritocracy. We invest in the development of our people to help everyone achieve their full potential.
About the Role
2020 2021 has been a period of exceptional growth for PBK, and we are looking to secure this momentum into 2022 and beyond with the addition of a Brand Marketing Team.
A new role within our marketing structure, the Brand Marketing Manager comes with a huge amount of influence in the projects we undertake an overview of the key responsibilities is below but we’re particularly keen to hire a candidate with big ideas, big personality and a natural flair for building relationships and brand stories within the cycling industry.
A diverse mix of digital, in-person and creative projects with both commercial goals and brand-related objectives, the key areas of responsibility for our new marketing colleague would be:
- Re-shape our Affiliate and partner network; carving out a new strategy for PBK and building new partnership opportunities within the cycling industry that best appeal to our customer and continue to drive relevant revenue opportunities.
- Oversee and shape our BrandPresentation having influence on site creative, photography amp; tone of voice, forming new brand guidelines for site-wide implementation that will resonate with our existing and target cyclist customer
- Customer Profiling amp; Surveys own and further develop our Customer Identity profiles and champion their inclusion across the buying, trading and marketing teams. Implement a survey program that helps us further understand each customer profile, turning the insight into actionable marketing amp; UX projects.
- Exploring PR Opportunities securing print amp; digital exposure for the PBK website, PBK products and relevant internal news, with key focus on building our reputation amp; links with the cycling community
- Manage an Events Calendar looking at both national and established events, but also drafting amp; planning our own local cycling events using THG Experience sites and customer base in the North West.
- Collaborate with the DigitalMarketing team on commercial opportunities that support growth initiatives and new customer acquisition projects.
- Build-out and lead the Brand Marketing team, planning a recruitment strategy and role profiles for key hires.
We are ideally looking for a keen cyclist, with a proven background in at least two of the above areas.
However, we would be equally interested to hear from Brand, PR or Events applicants with a professional background in any cycling discipline.
Requirements
- Proven experience working within the cycling/events industry.
- A real people person - able to lead cross-functional internal meetings and build new, lasting relationships at all levels in the cycling industry.
- A multi-tasker - comfortable switching between multiple projects on any given day.
- Demonstrate clear passion about the cycling community / cycling as a sport - a genuine customer first champion/
- Impeccable attention to detail and solid communication skills across internal and external stakeholders.
- eCommerce or Commercial experience would be desirable.
Benefits
- Competitive salary
- Discounted Gym membership
- Access to onsite doctor
- Enrolled onto company pension plan
- An exciting, fast-paced working environment where you will work with and learn from the best in the business