Media Executive - Mandarin Speaker (PT/FT)
TONG, United Kingdom
Job Description
TONG is Europe’s leading dedicated Chinese social commerce agency. We deliver award- winning China market entry strategies for global companies. We've had the pleasure of building over 80 brands in China, including the likes of Chelsea FC, Fortnum amp; Mason, Malone Souliers, Manchester United, Anya Hindmarch, Whittard of Chelsea, Heathrow Airport, Huda Beauty, Sunspel, Aspinal of London and William amp; Son.
After triple-digit revenue growth for the last seven years in a row, TONG is on the hunt for outstanding candidates to join our Media Team as Media Executive (full amp; part time roles available).
Media Executives are responsible for planning, implementing, and optimising paid media campaigns for clients across sectors including but not limited to Famp;B fashion, beauty, skincare, property and education. This is an exciting opportunity to join a fast-moving company; you will join a tight-knit and rapidly expanding team with real and growing responsibility from day one. This role will be directly reporting to our Media Manager.
RESPONSIBILITIES
Media Planning amp; Buying
- Work with the Media Manager to identify key platforms and audiences to tap into and produce integrated paid media plans in response to client’s objectives and unique requirements
- Participate and assist in media pitches as well as upselling and cross-selling processes
- Activate paid media campaigns on multiple platforms, strictly following media plans and proposals
- Adjust campaign implementation and conduct various tests to optimise campaign performance on an ongoing basis
- Monitor paid media campaign performance against KPIs and contribute to internal and external reports via on-platform and in-house systems and tools
- Collect and analyse data from multiple sources and identify key areas of improvements and innovation for wider organisational optimisation on paid media solutions
Influencer Planning amp; Collaboration
- Assist the Media Manager in actively reaching out to influencers and partners to expand our targeted, quality influencer bank
- Work with the Media Manager in nurturing effective working relationships with our influencers and partners across TONG’s influencer banks on an ongoing basis
- Contribute to internal briefing and kick-off processes by advising on suitable influencer profiles and campaign content
- Conduct detailed background research and due diligence on select influencer candidates
- Monitor and analyse influencer campaign performance across key metrics, identify areas for improvements, compile campaign reports, brief wider team on results and contribute to agency wide performance review and ongoing improvement for influencer solutions
Asset Management
- Work with our studio and activation team to create or optimise paid media and influencer campaign copies for various predefined platforms, tactics and target audiences, in accordance with specific campaign objectives
- Optimise UX and campaign-based landing assets by working closely with our studio, activation team, developers, as well as logistics and payment providers
- Manage and maintain product-related client assets via our internal systems
Project Management
- Set up and update client advertisement accounts in compliance with platform and local regulations
- Manage communication and logistics with media platforms and partners to ensure required resources are allocated as per our media schedule and plans on scope and on time
- Liaise with wider teams to make sure creative assets are delivered and implemented on scope and on time for individual campaigns
- Contribute to our paid media scheduling and tracking to facilitate internal communication and ensure timely campaign delivery
- Assist the Media Manager in deposit and PO management as well as SO/IO/contract management
Requirements
Essentials
- Educated to a degree level, preferably in media and communication, marketing, business, or related disciplines
- Previous working or apprentice experience in media planning, media buying, influencer collaboration or related field
- Deep understanding of mainstream Chinese social media channels and user behaviours therein
- Excellent organisational, interpersonal and project management skills, highly organised and able to manage and deliver multiple projects to a high quality
- Analytical with proven skills in capturing, processing, and interpreting data to actionable insights for performance optimisation
- Strong verbal and written communication skills in both Chinese and English
- Highly proficient in Mic