Marketing Manager (12 Month Contract)
KTN, United Kingdom
Job Description
KTN 2025 Strategy
We connect ideas, people and communities to drive innovation that changes lives.
Innovation is complex. The journey from idea to market is not straightforward and requires a diverse range of know-how, investment, market knowledge and research. KTN exists to connect innovators with new partners and new opportunities beyond their existing thinking - accelerating ambitious ideas into real-world solutions.
The future holds both challenges and opportunities. We are passionate about working with innovative businesses to overcome these challenges and shape the opportunities and solutions that follow.
Our vision is to create a network of innovators so powerful its ideas will change the world.
While business is at the heart of our work, our diverse connections span government, funders, research and the third sector. This unrivalled overview and connectivity enable us to be a trusted guide through a complex global landscape of research, development and innovation. Over the next five years, we will build collaborations at a local, national and global level.
Reach amp; Engagement
KTN has recently launched a new identity and a new strategy. The strategy commits KTN to increasing the visibility of our work across different audiences, campaigns and partners in connecting for positive change.
Purpose of the Role:
As part of the Reach and Engagement Directorate which is experiencing continued expansion, the Marketing Manager will be responsible for delivering exceptional engagement activity that drives positive change.
Understanding the needs of the client, the audience and KTN, this role will use creative, written, negotiation and collaboration skills to deliver effective and impactful campaigns that target diverse audiences.
Delivering cross-sector campaigns aligned to KTN’s priorities; Net Zero, EDamp;I, Place, Innovation Adoption amp; Diffusion and Global Innovation.
The role will work in partnership with colleagues and contractors in events and in other client facing roles, to ensure that campaign objectives are clear and that skill sets from across the organisation are used to generate maximum return on investment.
The role will ensure that at each touchpoint with each client, audience or partner, we are contributing towards the creation of a network of innovators so powerful, its ideas will change the world.
Role and Responsibilities:
- Work with colleagues to design and deliver marketing campaigns that will achieve client and KTN objectives
- Capture and share stories of how KTN has engaged effectively to drive positive societal and sustainable change
- Be creative in delivering innovative campaigns, using a combination of consumer and business facing initiatives
- Collaborate across KTN, ensuring that cross-company skill sets are deployed and KTN strategy and values are key to every campaign
- Budget time and expenditure effectively, ensuring that project owners are aware of any changes to forecast or anticipated outcomes well in advance of project closure
- Set objectives for campaigns and measure success against objectives
- Reach and engage new audiences who will become part of KTN’s powerful network of innovators
- Ensure we capture knowledge about our audiences and use that knowledge to learn and improve how we reach and engage key partners, clients and businesses
These roles and responsibilities will scale and adapt according to the changing needs of the business and the innovation landscape in the UK.
Requirements
- Marketing, business developing or communications campaigns experience (ideally within a manufacturing or engineering sector or for a similar client within those sectors)
- A demonstrable track record of delivering brilliant execution to an exceptionally high standard.
- Proficiency of working across media, digital, experiential, PR, culture, social and with external agencies.
- Confident working within and across teams, influencing internal and external stakeholders.
- Experience of working across multiple regions and demographics.
Skills and Experience
- Degree level or equivalent experience in marketing.
- Experience of working within the manufacturing or engineering sectors is desirable but not essential.
- Holistic skillset including key messaging, exceptional copywriting, astute brand and design awareness and project management.
- Able to excel when dealing with ambiguity, complexity and working within a fast-paced, innovative and matrixed environment.
- Strong interpersonal skills and the ability to communicate confidently and build effective relationships with colleagues, clients and partners.
- Team player with good