Junior Marketing Development Representative
LandTech, United Kingdom
Job Description
COMPANY OVERVIEW
LandTech empowers property developers to build the places that communities need to thrive.
The UK is in the middle of a housing shortage and it’s too difficult for property developers to build the places we need. To keep up with demand, the property industry needs to keep evolving. LandTech is part of that evolution. We’re supercharging the whole development process by building technology for every stage of a property developer's journey towards unlocking land.
We started five years ago, with two co-founders who built a product to help understand the development potential of any piece of land LandInsight. Fast forward to now, and that product is the industry standard for sight sourcing and assessment, and we’re a multi-million-pound business carving a path to international success.
At LandTech, we believe in understanding the preferences, passions and life purpose for all our people and meeting them there.
It’s understanding that families and outside life are important.
That’s why we offer flexible hours, unlimited holiday, and a commitment to transition into a remote-first company by 2021, having listened to employee needs in our internal surveys.
It’s understanding that we are all multi-dimensional beings, and not just working ones.
That’s why we financially invest in both professional and personal development for all employees to help make that happen; from finally taking those driving lessons, to booking that father-daughter art class they have always wanted to do. We’re just focused on being a great place to work, but we’re happy to have picked up some awards along the way:
- Winner of the UK Customer Experience - Employee Empowerment Awards 2020
- Winner at the UK Employee Experience Awards - Employee Engagement 2020
- Top 10 SaaS Companies to work for - Sales Confidence, 2018 amp; 2019
- Excellence in People Development - PropTech, 2018
- Fastest-growing Business - PropTech, 2018
ROLE OVERVIEW
DEPARTMENT
The purpose of the Marketing department is to drive the growth of LandTech at scale. This means leading potential new customers towards the business and making sure the current ones increasingly use our products to grow their own businesses.
By managing mass communication channels and external messaging we ensure that our target audience gets the right message at the right time, regardless of whether it is the first time they hear about us, or if they are already a LandTech champion.
REMIT
Reporting to the Demand Generation Specialist, the Junior Marketing Development Representative (MDR) will engage people across conversational marketing channels, identifying prospects' pain points and showing them just how we can help. This will be achieved through the catering of an excellent experience, providing fast, relevant information as people need it, helping to get them not just ready to buy, but excited to buy.
You’ll also partner with the New Business team for the handover of qualified and engaged people, making sure they feel supported every step of their buying journey.
MAIN ACCOUNTABILITIES
- Identify potential LandTech customers by engaging with people who reach out to the team directly and conduct independent research to see if LandTech is the right fit for them. If so, you’ll guide them to the best product for their needs.
- Provide a killer buying experience by proactively providing necessary information about the product and relevant content based on your research and understanding of the ideal customer to ensure they are informed and ready to take action.
- Generate valuable insights from inbound engagement. Using the insights you’ll collect, you’ll keep the Marketing Management team informed about market trends and needs, ultimately guiding the overall marketing strategy.
- Improve the buying experience by suggesting changes to the qualification and nurturing process based on the insights you generate, and work with the rest of the Marketing team to develop and implement those changes.
- Be the face of LandTech by being the initial point of contact for all inbound engagement, setting the bar of quality and excellence they can expect from LandTech during their entire buying experience.
KEY DELIVERABLES
- Learn about our products and services, target audience, ideal customer profile, and our market
- Learn and adapt the best practices in conversational marketing and nurturing
- Gain working knowledge of the inbound marketing funnel
- Gain experience and become comfortable with our marketing tech stack and automation processes to scale up your engagement
- Produce high-quality engagement with inbound traffic to improve the buyer experience
- Use daily insights from talking to our audience to help optimise our engagement channels and guide t