CRM Exec
Torque Brands, United Kingdom

Torque Brands is the retail investment group of the future. Uniquely placed to acquire, invest in, and launch specialist brands within the $1.8trn apparel market that are ready for a digital transformation or want to launch with an impact.

In addition to powering its owned brands, Torque’s proprietary platform also offers ‘eCommerce as a service’ to 3rd party brands seeking improved performance. Leveraging existing infrastructure to generate additional high margin revenues.

Giving these brands the competitive advantage that they need, and the innovation their customers demand.

WE ARE ON A MISSION TO BUILD A MULTI BN PLATFORM THROUGH.

POWERED BY TECHNOLOGY: We’ve invested in, developed, and acquired the best technologies, allowing our end-to- end platform to drive success informed by data intelligence. Simplifying an increasingly complex and data-driven world with innovative and reliable e-Commerce tools, so brands can focus on their strengths.

IMPROVING EXPERIENCES: Our brilliant team of fashion, retail and technology experts have over 100 years of collective experience in disrupting their industries and leading change. Most of all, we’re driven by a single-minded ambition to give our brands significant competitive advantage in their global market.

ELEVATING SUCCESS: We’ve already helped bring significant change to multiple brands, including recent acquisitions T.M. Lewin and Peter Pilotto,as well as securing significant exclusive investments with leading emerging brands Prevayl and Marfa Stance. Our sophisticated acquisition strategy means we only invest in opportunities we know will thrive in our unique ecosystem.

Reporting to Torque’s CRM Manager, The CRM Executive is responsible for planning and delivering email communications that both drive immediacy of response in a busy and competitive retail environment and also drive ongoing customer engagement and conversion at every life-stage and touchpoint through implementation of data driven, creatively engaging 121 communications.

The CRM Executive supports the Senior CRM Executives in running CRM email updates such as abandon basket, wait list emails, customer/prospect programs, from project timings, content management and briefing. Key responsibilities include reporting and analysing campaign results, driving insights and recommendations, and developing and implementing new automated programs with the help of other team members.

Today, we’ve generated an organisation structure that we believe will unlock success, however we’re flexible and want to ensure we use your experience to put the right people in the right place within the marketing team. Here’s our current plan:

Requirements

• Own the CRM build and implementation process, liaising with all relevant internal channels to ensure CRM is fully aligned with the business and vice versa
• Manage BAU communications and maximise a suite of Life-stage, Behavioural, and reactive communications to drive customer response while maximising metrics within the BAU activity through rich storytelling, creative and personalisation
• Maintain a disciplined, scientific Test amp; Learn ethos within the team
• Identify development required within the Email Platform to maximise functionality and return on investment
• Campaign and competitor monitoring to allow us to prove successes and lesson to the business.

About You:

• Lifestage and behavioural marketing within a busy retail environment
• Hands on experience of building and deploying dynamic email content
• Dotdigital experience or other ESP experience a must
• Experience of other channels including Whatsapp, SMS and direct mail would be great also
• Exceptional attention to detail
• A keen and critiquing creative eye with solid copywriting skills
• Campaign reporting and analytics with multi-stage and programme campaigns
• Ability to run a well-ordered artwork and asset sign off process
• Managing agencies, including briefing and output against tight deadlines

Successful people at Torque

• STAY FOCUSED.

Stick to the playbook, don’t go rogue.

• MOVE FAST.

Stay ahead of the competition.

• BE READY FOR ANYTHING.

Be prepared and be flexible. Discipline equals Freedom.

• WE ARE GUERRILLAS.

Exploit opportunities. Be creative. Flank the enemy.

• WORK SMART.

We focus on the 20% that makes the 80% happen.

• THINK LIKE A CUSTOMER - EVERYDAY.

Understand our target audience better, delight them

Job Rewards and Benefits