Senior Growth Digital Marketing Manager (Maternity Cover)
Pact Coffee, United Kingdom
Job Description
Who we are:
Pact Coffee is all about making coffee a force for good. We source specialty coffee, which we roast and grind then deliver the results to homes, offices, cafés, and hotels across the country. We were founded on the principle that businesses should do good, by doing well.
How do we make coffee a force for good? With a 100% commitment to direct trade, and an investment and training programme that helps farmers change their lives for the better. By paying coffee farmers an average of 55% above the Fairtrade baseline, we encourage farmers to strive for speciality grade crops - because it’s about quality, not charity.
What we do:
- Make coffee a force for good
- Source 100% speciality grade coffee
- Farmers get 55% above the Fairtrade base price on average
- Provide training and investment to budding coffee growers
- Roast our coffee no more than seven days before shipping
- Grind each bean on the day it’s sent out
- Have an energetic, collaborative approach to
Requirements
The Role:
We are looking for a Senior Growth Digital Marketing Manager (Maternity Cover) to join our Direct to Consumer team, reporting to the Digital amp; Marketing Director. Your role will be to manage all digital acquisition channels (PPC, Paid Social, Display, Affiliates, Content Networks, Podcasts, and any other digital acquisition channels), supporting both subscription and store sales growth.
As a Senior Growth Digital Marketing Manager (Maternity Cover), you will work with several teams and our senior management, developing and executing channel strategy as well as reporting on performance.
As Senior Growth Digital Marketing Manager your main responsibilities will include:
- Oversee the planning, development, execution and reporting of all paid customer acquisition channels, including PPC, Paid Social, Display, Affiliates, Content Networks, Podcasts, and any other digital acquisition channels.
- Manage the digital acquisition budget across all channels, to optimise spends and maximise return. Forecast performance and spend for future budget recommendations.
- Define and measure growth metrics, dashboards, and be responsible for communicating key actionable insights to the business. You will own your KPIs, ensuring there is a sense of pace and urgency to achieving them.
- Own the relationship with all external agencies (PPC amp; Paid Social, Affiliates)
- Convert insights into action - see customer acquisition process through from ideation to execution
- Measure core KPIs such as CAC, ROI and use CLTV to drive the business
- Design holistic lead generation and nurturing campaigns, leveraging marketing automation and CRM functionalities
- Be agile and iterative in your approach and relentless in your search for unexploited growth opportunities
You’ll be perfect for the role if you:
- Have a minimum of 5 years experience in digital marketing across the marketing mix driving growth from channels including PPC and Paid Social.
- Are commercially-minded, highly analytical and passionate about finding creative ways to reach new audiences and acquire new customers, using data to improve amp; inform decisions.
- Have a solid knowledge of all digital acquisition channels, as well as measurement tools such as Google Analytics.
- Have managed a 1.5m+ digital acquisition budget and are a master in the art of Excel spreadsheets.
- Have some knowledge of Google Tag Manager and can support the product team with tracking issues.
- Preferably have some experience or knowledge of working in a Direct to Consumer Subscription business.
- Are a pro at using your initiative, you have a can-do attitude and always want to learn and grow.
- Are a self-starter. You have a contagious spirit to help us build the best brand we can. You’ll also be highly collaborative and welcome working closely with the rest of the business.
- Thrive in fast-paced environments. Things move fast at Pact, so you’ll need to be flexible and comfortable with change.
Benefits
If you’re still reading, then we might be the right match for you. At Pact Coffee, London we offer the following employee experience.
- Competitive Salary
- 23 days Holiday (increasing annually up to 27 days)
- An Accessible and Open Workspace
- Flexitime (with core hours of 10-4)
- Hybrid Working Model
- Monthly Coffee Allowance
- Coaching
- Health and wellbeing programme
- Volunteering
- Supportive Management Team
Equality Statement
At Pact Coffee, we are committed to creating a working environment which is safe, based on mutual respect and enables people to be t