Paid Social Media Manager, Europe
Vivino, United Kingdom
Job Description
We are looking for a highly analytical, organized, and ambitious marketer to lead Vivino’s paid social media strategy across Europe. Is that you?
Define and manage our social media strategy across paid channels
As Paid Social Media Manager, you will help define and manage our social media strategy across paid channels. You will have strong relationships with each European country ensuring targets are met, and you are expected to provide a high level of service. Using data and insights, you will develop a test and learn-strategy to establish new marketing opportunities across different platforms, countries, etc.
As part of this, your primary responsibilities will be to:
- Be responsible for campaign setup, execution, reporting, and optimization to drive performance indicators in alignment with marketing objectives
- Actively monitor and evaluate campaign performance in platforms, leveraging insights and trends, and provide data-backed recommendations to internal media partners and stakeholders
- Recommend and execute test and learn-campaigns to expand on internal knowledge and best practices
- Strategically manage the paid social media channel relationships and contribute to the development and refinement of any new channels
- Provide optimal budget forecasting and allocations recommendations across paid social media channels, leveraging first-party and any third-party data, with the focus of achieving maximum reach, scale, engagement effectiveness, and performance efficiency
- Anticipate trends and keep your finger on the pulse on digital marketing innovation
- Apply research, identify new market trends, develop POVs, and keep the team informed of new opportunities
- Deliver against sales and ROAS targets and analyzing detailed KPIs and reporting to support continued marketing objectives and goals
The team
In this role, you will be a key member of the marketing team and report to our Head of Performance Marketing, Europe. You will work cross-functionally with Marketing, Product, Operations, Country Managers, and BI to deliver against clear campaign goals and measurement KPIs. You will partner with the design team to develop custom creative assets most appropriate for our campaigns.
Organized self-starter with an always testing mindset
We hope to see that you are an ambitious self-starter who can work successfully on multiple projects in a fast pace and process-oriented environment. You have an always testing mindset, and you have excellent organizational, time management, and cross-functional collaboration skills that you are keen to put into use.
We also envision that you have and can demonstrate:
- 5+ years paid social media experience with an emphasis on execution and analysis across multiple European Markets
- Strong experience using Facebook Ads Manager amp; Twitter Ads Manager
- Experience managing paid social advertising campaigns in eCommerce across Facebook, Twitter, Instagram, and Snapchat
- Proficient understanding of customer targeting and segmentation
- Data-driven and experience using Excel, Looker, Tableau, or Datorama to gather and evaluate data to inform strategies and optimizations
- Solid web analytics experience, preferably Google Analytics or Heap
- Excellent oral and written communication skills, ability to articulate and communicate expertise broadly
- Experience managing 3rd party/platform relationships
- Knowledge of the online advertising ecosystems and the diverse MarTech/DataTech landscapes is a plus
- BS/BA degree or equivalent level of industry experience
- Preferred: Second language, either French, Italian, German or Spanish
- Preferred: Experience with - or good understanding of other digital marketing channels, e.g., PPC, Affiliates, Programmatic Media, CRM
Who are we?
TRUSTED BY MILLIONS TO DISCOVER AND BUY THE RIGHT WINE EVERY TIME
Vivino is the world's largest online wine marketplace and most downloaded wine app, powered by a community of millions. Vivino's unique wine shopping experience leverages community data to suggest personalized wine recommendations for each individual user. In addition to making wine discovery fun and effortless, Vivino is the best place for wine drinkers to buy wine. The Vivino app is available for download on Android and Apple devices.
We are a fast-paced, growing team with offices in San Francisco, California, and Copenhagen, Denmark. We also have teams worldwide in the UK, Netherlands, Italy, Spain, Germany, France, Ireland, and Hong Kong.
Our team is passionate about our core purpose - to empower people everywhere to enjoy wine to the fullest. We do that every day by building technology and leveraging data that puts the power back in the h