Digital Marketing Intern (Social Media)
Cambridge GaN Devices, United Kingdom
Job Description
Digital Marketing Intern (Social Media)
Team Marketing
Location Cambridge
Contract 12 months internship (Fixed Term)
Company Background
Cambridge GaN Devices (CGD) is a tech start-up with the mission to transform the way the world deploys energy by delivering the most efficient power switch. No more wasted energy and yes to efficient power electronics that can enable less CO2 emissions and smaller, less bulky electronics. CGD is a fabless semiconductor company, spun out of the world-renowned Electronics Department at the University of Cambridge, and is focused on designing, developing and commercialising power transistors and Integrated Circuits based on the most efficient material available, Gallium Nitride (GaN).
Triggered by a world-wide need to save energy and achieve a more sustainable use of natural resources, the power electronics market will see significant innovation over the next 10 years. Having already built a team who are leaders in their field, with decades of expertise in the power semiconductor industry, CGD are leading the way towards this energy-revolution.
Would you like to contribute to shaping the future of power electronics, by joining a growing team in a passionate and innovative environment? Join CGD and be part of the adventure!
The Opportunity
The Digital Marketing Intern will be responsible for managing all CGD’s social media and digital marketing efforts, over the next 12 months. You'll nurture and build upon your social media skills to help give CGD an online voice, creating engaging social content tailored to different marketing objectives.
If you are an avid social media scroller, with a keen interest in digital marketing, and see opportunities to share and start conversations online everywhere, then this will be the ideal role for you.
If you have a creative mind, strong writing skills, and are keen to harness the power of social media within B2B tech marketing, we are keen to hear from you.
We are looking for someone to join us for a 12-month period (negotiable) and this role will be ideal for a current under-grad or PhD student, who is looking for a ‘year in industry’.
Given the nature of the B2B markets that CGDs technology address’s, the suitable applicant will need to fluent in both English and Mandarin.
Main Responsibilities
In this role, the Digital Marketing Intern will assist with planning exciting social media campaigns well ahead of key events and product launches, whilst keeping a close eye on new opportunities, industry influencers, and trends.
With the help of our engineers and the wider team, we’ll help you to get to grips with CGDs technology, so you can learn how to create engaging social posts and regular updates that resonate with our followers, spark conversations, and show a wide audience how CGDs technology will make a difference in the world of ‘green technology’.
Main tasks and responsibilities:
- Designing social media strategies to achieve marketing targets
- Managing, creating and publishing original, high-quality content on social platforms
- Administering all company social media accounts to ensure up-to-date content
- Liaise with writers and designers to ensure content is informative and appealing
- Collaborate with Marketing and Business development teams to create social ‘buzz’ regarding the launches of products and company’s initiatives
- Facilitate client-company communication (respond to queries, get reviews and organize chats and Qamp;A sessions)
- Prepare weekly and monthly reports on web traffic and ROI
- Monitor SEO and user engagement and suggest content optimization
- Maintain a cohesive social media strategy
Requirements
Skills and Experience
Suitable applicants for this role will need to be passionate about social media, keen to work in a high-tech environment, and not be frightened to challenge themselves. Whilst CGD engineers and the wider team will provide lots of support to the successful applicant, you will need to be a self-starter and take the initiative when it comes to creating social media posts and ideas.
We would expect the successful applicant to have at least some of the following:
- An academic background and/or strong interest in marketing, digital marketing, or something similar
- Be a digital expert with a good understanding of how our core social media channels (LinkedIn, Twitter, WeChat) work, including how to post, share, and uncover captivating content
- An ability to identify target audience preferences and build content to meet them
- A good understanding of how to measure performance and analyse core digital marketing metri