Senior Content Communications Marketing Executive
ASMALLWORLD, United Kingdom
Job Description
Full-time, self-employed contract
(34k - 40k p.a. depending on experience)
ASMALLWORLD is the world’s leading travel amp; lifestyle community, focusing on experiences: the modern-day definition of luxury.
Centered around the ASMALLWORLD social network, the company operates a digital travel amp; lifestyle ecosystem which enables and inspires members to travel better, experience more and make new connections.
Members of the ASMALLWORLD social network connect through its app and website, where they can meet other members, engage in online discussions, receive travel and lifestyle inspiration, and enjoy a wealth of travel privileges.
Members also meet in person at over 1’000 global ASMALLWORLD events every year, ranging from casual get-togethers in major cities around the world to larger flagship weekend experiences hosted in iconic destinations such as Saint-Tropez and Gstaad.
The company also offers a full array of travel services through its subsidiary ASW Travel AG or The World's Finest Clubs AG.
The Role
ASMALLWORLD is recruiting a Senior Content amp; Communications Marketing Executive with a hands-on approach to all Marketing tasks end-to-end. The role reports directly to the CEO, has a UK-based remote-working setup and comes with all the benefits of working from home. It is a full-time (100% workload) indefinite, self-employed contract.
The Senior Content amp; Communications Marketing Executive is responsible for the tactical implementation and execution of pre-agreed marketing activities that will strengthen the positioning of the brand and improve its appeal to current and prospective members. The ultimate measure of success is to increase the number of members of the ASMALLWORLD community, and to retain existing members.
Our ideal candidate will be great at time and project management, dependable, self-motivated and have the ability to work independently without supervision to achieve goals.
If you live and breathe marketing, are passionate about communications, have fantastic attention to detail, love writing, editing, proof reading and publishing great content, and excel at copywriting then we want to hear from you!
Requirements
Main Responsibilities
CRM (Email Marketing)
- Copywriting and creation of planned, and ad-hoc email campaigns, and website announcements. (CMS amp; Emarsys)
- Work closely with our graphic designer to create assets for all email marketing campaigns
- Creation of custom segments and contact lists
- Campaign performance reporting
Content
- Copy editing and proofing all events pages
- Recruiting and liaising with travel amp; lifestyle journalists and content writers
- Commissioning editorial articles, proof-reading, editing, and optimising (SEO) editorial articles
- Maintaining and building on the Editorial Guidelines
- Data entry (uploading editorial content to the CMS)
- Creating dedicated campaign landing pages
- Support product-related website optimisation projects
Social Media
- Responsible for planning, writing, preparing and scheduling social media posts for Facebook and Instagram
- Monitor and grow the ASMALLWORLD social media presence
- Evaluate new and upcoming marketing channels and techniques underlying potential target group reach and performance
- Report on Social Media performance
Reporting
- Monthly member base reporting
Profile / Competences / Behaviour
- 3-5 years of experience in a similar role (Content/Communications/Digital Marketing)
- Inner drive and willingness to go the extra mile
- Ability to take direction, but also take initiative
- Excellent interpersonal skills
- High level of integrity and an excellent sense of judgement
- A strong eye for premium branding and design
- Strong communicator in written and spoken form (Native speaker of English)
- Superior attention to detail
- Excellent time- and project -management skills to meet strict deadlines
- Work well under pressure
- Ability to communicate effectively with a variety of stakeholders
- Comfortable working in a remote-working environment
- A trustworthy, reliable and motivated team player
Benefits
Attractive company context:
- Dynamic small company with ambition, where you can move the needle and have an impact
- Entrepreneurial spirit and non-hierarchical mindset with short decision paths
- International and fun group of colleagues
- Remote working setup, working from home
Does this sound like you? We are looking forward to hearing from you. Please send us your app