Head of Brand and Communications (Interim)
Your Golf Travel, United Kingdom
Job Description
Part of the Palatinate Group, Your Golf Travel is the World's largest golf travel business, offering golf breaks and golf holidays to over 3,000 destinations in 22 countries throughout the UK, Ireland, Europe and the Rest of the World. Since our inception in 2004 we have experienced rapid growth and are now a team of over 140 based out of our London office. Along the way we have built some truly amazing relationships with our suppliers and customers, have developed a huge range of incredible travel products and experiences, won countless awards...and we are just getting started!
What makes us unique? Our people. Our employees are the life of our business and by joining our team you will become part of the most talented, ambitious, passionate, collaborative and entrepreneurial team in travel as we continue to make huge waves in the market and further our position as the world’s leading golf travel company.
The Role
As we continue to build on our success over the last 12 months we are excited to be recruiting an Interim Head of Brand and Communications to join our marketing team. The Interim Head of Brand and Communications will be responsible for the brand evolution and marketing campaign activity within Your Golf Travel with a particular emphasis on customer retention and customer acquisition of Your Golf Travel audiences.
Key Roles and Objectives
- Plan, prepare and execute a calendar of campaign activity ensuring timely delivery of high quality brand and promotional messaging utilizing the core assets and partnerships of the Your Golf Travel brand.
- Identifying, executing and measuring retention activity campaigns which appeal to existing customer segments.
- Identifying, executing and measuring campaigns which attract new customers in line with an agreed 3 year plan.
- Oversee the delivery of Your Golf Travel events and partnership programmes.
- Working in collaboration with the Digital, Sales and Product teams to meet the company’s growth targets for sales enquiry and online booking generation.
- Monitoring and improving ROI with regards to activity and partnerships
- Linking the retention strategy and lifetime customer value to acquisition budgets.
- Produce expert guided campaigns and activity throughout the calendar year to include Social, YouTube, DM, brochures as appropriate.
- Brand development in line with company purpose and values.
- Work collaboratively with the Digital team to ensure the online content/inventory and roadmap supports the brand and campaign activity.
- Manage and ensure full visibility for sales and marketing reporting the customer segmentation and loyalty programmes initiatives to deliver against agreed 3 year plan goals
- Manage plan and deliver social media comms strategy including YouTube
Requirements
- You will be a marketeer with significant experience in a similar or Head of Marketing role.
- You will have proven experience of implementing a customer retention strategy.
- A background in travel or luxury retail is essential.
- Highly collaborative
- An outstanding people manager, able to lead from the front, motivate and develop staff.
- In-house marketing experience
Benefits