Game Ops Manager (CRM Manager)
Product Madness, United Kingdom
Job Description
As a Game Operations Manager, you will be a key player in the execution and delivery of a variety of new and live campaigns, lobby optimisation and event configurations, in order to improve key monetisation, engagement and retention metrics of our players.
This role will be focusing primarily on the way we present our game to our customers; which events we display, which machines are the most prominent, and when we should offer special events. Working closely with Product, Growth and Data Science teams, we aim to improve customer retention, engagement and ultimately monetisation through your decisions.
Some of the practices and activities included and not limited to:
- Lobby optimisation, choosing which games to show to which customers
- Daily Missions amp; Challenge configurations
- New Content Promotions
- In App Engagement Events
- Sales amp; Special Offers
- Out of App Communications (Push Notifications, Emails et al.)
- Retention Campaigns amp; Features
- Lifecycle flows and Optimisation
- LiveOps: Strategy, Roadmap, Design and Execution
You will use your knowledge and experience in Segmentation, AB Tests and Analysis to improve all of the aforementioned. You should strive to ensure that all AB tests are robust and decisive, with clear objectives, hypotheses and outcomes.
You will have a keen focus on error free delivery having a keen eye for detail.
You will actively seek to improve our in-house tools, our internal and external processes and be someone who advocates learning and sharing across the business.
You will work closely with data scientists and analysts to produce high quality reports, analysis, AB test conclusions, and real time monitoring dashboards to continuously improve the team’s quality of decisions.
The role is also incredibly exciting, we hope! You will work with Developers, QA Managers, VIP Managers, CS Agents, Artists of all variations, UI designers, UA Managers and all other central teams to deliver continuously growingly successful campaigns, features and activities through collaboration and communication.
As a Game Operations Manager you should be data and KPI driven, identify trends in users behaviours, understand key motivators and drive towards data proven results and will have knowledge of competitors' GameOps events and activities.
Requirements
Skills and Requirements
- Experience running apps and campaigns in a relevant industry, F2P and social Casino games preferred.
- Analytical and data driven
- Experience in mobile and Facebook games preferred.
- Self-starter, takes initiative, with the ability to juggle multiple priorities under pressure and tight deadlines in a fast paced, changing environment.
- Some SQL experience is a bonus
- Good Excel skills required
- Good communication skills are essential with good presentation skills
About You
- Detail oriented with focus on delivering results
- Great coordination and planning skills
- Self starter who is always trying to find ways to improve things
- Well-articulated and a good communicator
- Team player