As a Chief Marketing Officer you will be responsible for overseeing the planning, development and execution of our company's marketing and advertising initiatives. You will play a vital role in a company’s growth and have important responsibilities that range from creative influence to business strategy. The Chief Marketing Officer’s primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organisation, using market research, pricing, product marketing, marketing communications, advertising and public relations.
Key Responsibilities:
- Set marketing goals and objectives
- Plan, implement and manage marketing strategy
- Contribute to the overall growth of the company
- Review and manage content marketing strategy
- Determine KPIs for the marketing department
- Keep the marketing budget in check
- Track KPIs on a regular basis and present reports
- Work with sales and development and customer success teams
- Create and present the annual marketing plan and strategy
- Use data and reports to make evidence-based decisions
- Analyse company's marketing strategy and suggest improvements
- Stay up to date with the latest technology
- Stay up to date with the latest best practices
- Attend marketing conferences and educational programs
- Design, plan and execute effective marketing campaigns
Requirements
- Excellent customer service skills
- Proficiency in customer relationship management tools and digital marketing applications
- Outstanding interpersonal and leaderships skills
- Excellent written and verbal communication skills
- Experience in creating and implementing successful marketing strategies, including product promotion and branding
- Experience in traditional and digital marketing channels
- Understanding market research, competitor research and consumer behaviour
- Creative and entrepreneurial spirit