Marketing Content Executive
La Fosse Associates, United Kingdom
Job Description
Top-level overview:
Join our award-winning and growing team at a pivotal point of transformation as a copywriter/content executive to plan, execute and deliver engaging client content across technology and leadership.
In this role, you will:
- Plan and write creative and varied content to support the business’ thought leadership and drive leads, including event writeups, industry insights, leadership interviews, tech toolkits, whitepapers, and much more!
- Support with email campaigns, newsletters, and paid ad campaigns
- Report on the performance of content and lead generation
Full description:
Who we are:
La Fosse is a talent and technology consultancy delivering solutions across leadership, technology, digital, and change. Our multi-service offering includes recruitment, executive search, digital consultancy, and technology training.
We’re passionate about tech and talent and work with the most pioneering tech leaders to shape the future. But we’re changing the game by leading with care - it’s the reason that the world’s fastest-growing and innovative businesses trust us to drive change within their organisation and help them reach new heights.
Our ambitious plans need the right team We’re looking for shapers, do-ers, and drivers to join us to live and work by our values; care, ambition and humility. We believe that cultivating a supportive, collaborative, and high-performing environment enables every employee to reach their full potential.
Not only that but everyone in our team also has a slice of the equity so our hard work and growth are helping to build value for each of us as we move forward in our journey to IPO.
At La Fosse we champion thought leadership as an engaging way to provide additional value to our clients, delivering events, industry insights, leadership interviews, tech toolkits, whitepapers, and much more!
What are we looking for?
We are seeking an experienced, talented, and imaginative content executive to join our UK marketing team who can own plan, execute and deliver engaging content. This role has a heavy focus on copywriting, writing engaging client content within technology and leadership. You will be responsible for helping to drive marketing performance and will bring fresh ideas, a collaborative approach and project coordination skills to help take us to the next level.
We are at a pivotal point in our development as a business, and marketing is an integral part of this. You will play a key role in helping deliver marketing communications that help raise awareness of and strengthen understanding of the business. You will have the opportunity to progress and develop within this role.
What will you be doing?
- Plan and write creative and varied technology and leadership content to support the business’ thought leadership efforts and drive leads
- Use SEO principles to ensure content and pages are more optimised
- Website content and blog maintenance
- Support with email campaigns, newsletters, and paid ad campaigns
- Reporting using G4 (UA)
- External liaison client interviews
- Support social content
- Ensure that the commercial tone-of-voice and design aesthetics are maintained in all assets
- Award entries maintain award calendar and write compelling entries
- Decide content structures per piece
- Interviews with senior industry leaders
- Internal/collateral creation, leading team on structure and outcome (docs, case studies)
- Brand and keyword research
- Provide day to day support to the digital team, becoming that point of contact to share/bounce ideas to develop the best way forward to achieve our marketing objectives
- Junior team support, proofing and feedback
- Creatively inputting to team projects and decisions
- Work with consultants to deliver work and support them
- Event support
- Writing typographical-free and proof-reading copy across all channels
- Proof and edit your own work, as well as that of your peers
Who are you?
- Minimum of two years’ experience in content creation in a corporate environment
- Excellent copywriting skills
- Experience of delivering content and thought leadership externally to drive leads
- Typography and layout design clear grasp of how to compose content with compelling text hierarchy
- Organisational skills able to juggle several projects simultaneously
Behaviours
- You will have a creative mind and be a self-starter with initiative
- Ambitious, driven, go-getting attitude with a pro-active approach
- Flexible, resilient, and confident with the ability to respond and adapt to a fast moving, swift