Marketing Director - UK
Onto, United Kingdom
Job Description
About Onto
We’re on a mission to create a faster, smarter and more innovative way of accessing electric cars. We offer an all-inclusive subscription solution, with no deposit and only a monthly renewable commitment.
We’re changing the way people think about car ownership whilst also doing the right thing for the planet. By 2026 we aim to have a fleet of 500,000 cars across Europe saving over 370,000 tonnes in CO2 emissions.
In 2022, we closed a $60 million Series C funding round and continue to grow our offering as the leading car subscription service in the UK as well as expanding into Europe, starting with Germany and France.
Why not take a look
Onto
Onto: All-in EV subscription (@driveonto) • Instagram photos and videos
Tech.eu - Speeding up electric car adoption, Onto raises $60 million to enter Germany and beyond
About the Marketing Team:
Onto is looking for a marketing leader with deep digital and brand marketing expertise. This is an exciting role, reporting directly to the CMO. The successful candidate will have the opportunity to lead a talented team of marketers and create and implement the UK marketing strategy for a high growth, well-funded scale-up that is changing the landscape of car ownership.Requirements
Life as a Marketing Director at Onto:
- Be directly responsible for leading Onto’s growth and developing and executing marketing strategies and brand marketing campaigns in the UK.
- Manage budget and help drive profitable customer growth and retention.
- Lead the PR and wider communication strategy, and liaise with media partners to ensure Onto is positioned correctly in the press.
- Build outstanding relationships with agencies, key media partners such as Facebook and Google, and marketing technology suppliers.
- Ensure our innovation roadmaps integrate seamlessly with our brand positioning and act as a consultant on Product development for new customer propositions.
- Continue recruiting top talent and build a world-class marketing organisation.
Ideally we are looking for:
If you don’t feel you meet every single one of the bullet points please still apply as we’d love to hear about the experience you do have!
- Good understanding of how brand marketing interacts with performance marketing and best practices and how they drive growth together.
- Good understanding of the contemporary marketing environment.
- Experience using consumer insights to understand audiences and build strong value propositions.
- Experience building customer acquisition strategies that are data-led, utilising a multitude of channels that can deliver efficient LTV: CAC ratios.
- Experience in building a supportive environment that allows your direct reports to perform.
- Curious by nature and interested in making an impact.
- Autonomous amp; strategic thinker - able to lead and deliver a greater vision.
Nice to have:
- Experience in working subscription brands.
- Interest in sustainability.
Equal Opportunity
Onto is an equal opportunity employer, committed to diversity and inclusion. All applicants are given equal opportunity, regardless of age, gender identity or expression, language, disability, ethnic origin, religion, belief, culture or sexual orientation.
Benefits
- Onto discounted car (via Salary Sacrifice) - become a customer
and join the Electric Car revolution - Staff options scheme
- 25 days holiday (excluding bank holidays)
- Enhanced maternity and paternity leave policies
- Personal days - supporting mental health and creating space for employees
- A fun and social office environment with the flexibility to work
from home - Summer and Winter parties
- Regular get-togethers and team socials
- 200 to spend on role related development in Learnerbly (our learning management platform)
- Generous new hire referral bonus of 1000
More About Onto
Onto was formed in 2017 by co-founders Rob Jolly (CEO) and Dannan O’Meachair (VP People). Originally formed after Rob saw the challenge of converting people over to electric vehicles while working in the Corporate Strategy area of Jaguar Land Rover. After a few pivots in strategy and company name changes, Onto was born.
At Onto, for a flat monthly fee, customers get the latest electric cars with insurance, servicing, breakdown cover and free public charging at over 12,500 locations in the UK. There is no deposit and only a 1-month commitment for hassle-free and emissions-free driving.
How does it work? Simple. It’s a fully digital