Head of Global Brand Marketing
Charlotte Tilbury, United Kingdom
Job Description
Founded by British makeup artist, Charlotte Tilbury MBE, in 2013, Charlotte Tilbury Beauty revolutionised the face of the global beauty industry by de-coding makeup application for every person, at any age, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty, continues to break records across countries, channels, and categories. The company now employs over 1,100 people globally and is available to buy in over 76 locations via CharlotteTilbury.com
The Role:
We are looking to bring in 2x key roles at Head of Global Brand Marketing level in our Colour Make Up and Gifting amp; Collaborations categories. The successful candidates will fuel the next quantum shift for Charlotte Tilbury to achieve #1 for s amp; growth in the world. By shaping the vision, strategy, positioning and plans in either Lip, Cheek, Eye amp; Brows or Gifting, Animations amp; Collaborations sub-categories based on sharp customer, product and market insights.
You will embrace the challenge and compose record breaking, integrated omnichannel Marketing Campaigns (global product launch and evergreen as well as supporting specific markets) that shake it up, to build market leading, iconic hero franchises, with a creative spirit and meticulous orchestration. You will innately think digital first and power the shift to online, but always integrate across all channels.
You will be best partners with each specialist CMO function (Product Development, Creative Agency, Visual Merchandising, Store Design, Communications), the CDO teams that drive Charlottetilbury.com and Tech, as well as the regions (US, EMEA, APAC) and of course finance, supply chain, legal and people. As an ingenious integrator, you will pull together all aspects of the business behind your projects to deliver results, with a win together style.
You will be an inspiring leader with an eye for talent, able to elevate and mobilise your direct reports, and contribute to a wider team of brilliant, beaming believers that share the magic internally and externally.
Role Accountabilities:
- Identify sharp consumer, product and market (incl competitor where relevant) insights to fuel ideation, creation and origination across the business for your categories, whilst building credibility and influence, establishing yourself as THE go to category expert.
- Together with the Global Brand Marketing Director, shape Category and Product vision, strategy, plans and integrated marketing campaigns that are digital first and power the shift to online, but always integrate across channels.
- Together with the Product Development team, Regional insights, and the Creative Agency, shape product positioning and define a sharp product concept with irresistible Unique Selling Points and compelling Reasons to Believe.
- In partnership with regions, propose recommended pricing and opportunity sizing that is customer insight based, Pamp;L appropriate and forecasts accurately for a seamless supply chain.
- Work closely with the copy writers to write all new product treatments: product stories, pack copy, press notes, product name, shade name.
- Communicate brilliant briefs to the Creative Agency, Communications, Visual Merchandising, Tech and Store Design teams to spark ideation, creation and origination for ground-breaking campaigns and activations.
- Take projects through each step from the kernel of an idea through development, execution and measurement / review, tying together each function, to deliver cohesively, on time and in budget, adhering to the Critical Path Analysis and allowing for iteration towards the exceptional.
- Collaborate with Regions (US, EMEA, APAC) to ensure activities are integrated across channels, touchpoints and paid / owned / earned, with a consistent messaging / projection, whilst solving for local relevance by dialling up relevant elements.
- Regularly communicate, present to and influence key stakeholders to seek alignment and support, from the Founder to the Regions.
- Craft marvellous marketing toolkits that excite and mobilise the business behind activities, making it EASY to flawlessly execute.
Requirements
Some attributes we are looking for:
- Strategic thinker and proven fast paced results driver.
- Results driven, unlocks limitless opportunities and responsibly forecasts.
- Creative dreamer and Analytical Insight miner.
- Thinks art and commerce, digital and omnichannel.
- Cutting-edge innovator with don’t reinvent the wheel mindset
- Consumer focused. Thinks globally and translates locally. International experience in brand / product development within beauty / luxury strongly preferred, ideally with a solid Make Up expertise.
- Data and intuition driven.
- An