Head of Brand Marketing and Strategic Communications
Birdie, United Kingdom
Job Description
About birdie
birdie is the leading home healthcare technology platform that aims to radically transform the lives of older adults. Its all-in-one solution supports millions of care visits every month, equipping care providers with the tools they need to deliver better quality care and improve efficiency across most day-to-day operations. birdie is B-Corp certified and was recently named as a top two Home Health Tech provider globally in the cohort of top 150 Most Innovative Digital Health startups by CB Insight in 2021.
Launched in 2017, birdie is a team of socially motivated care, health, product and tech entrepreneurs. We were nominated one of the top 10 UK startups to watch, the SME with the best culture in the UK and was in the 2020 Business Cloud Top 50 Start Up's list. In 2021 we were named no.9 in Start Up's top 100 innovative and disruptive businesses as well as being accepted into Tech Nation's 2021 Upscale 7.0 program. As of June 2022 we closed our series B funding with 25m invested by Sofina, Omers amp; Index ventures.
Your mission
As the Head of Brand Marketing and Strategic Communications, you are the owner and gatekeeper for birdie’s branding and positioning in our target markets. Your challenge is to develop original, inspiring, and engaging thought leadership and sales enablement campaigns that are relevant and compelling in generating positive brand awareness and perception among care industry stakeholders and the general media. You’ll be working in a cross-functional capacity and managing the content team, a PR agency, channel partners and outsourced resources to drive your impact.
How you will contribute
- Develop and execute birdie’s marketing communication plan that supports the business strategy, while building and reinforcing our brand positioning amongst target stakeholder groups (care prescribers, care providers, carers, industry bodies).
- Establish and oversee birdie’s community strategy to cultivate a group of birdie advocates to positively influence and engage with care industry stakeholders online and offline.
- Drive a high level of meaningful visibility for birdie online and offline through press, industry events, community activities, high profile health tech conference amp; digital platforms.
- Partner with the Growth Marketing and the Product Marketing team to positively impact the demand generation, customer activation and retention activities.
- Champion thought leadership initiatives (articles, whitepapers, podcast webcasts, speaking engagements) to be shared on birdie’s own platforms as well as those of industry influencers.
- Manage press amp; media relations.
- Define, measure, quantify and demonstrate the success of strategic communication campaigns.
- Identify key trends (through internal, secondary, previous primary research) that inform strategic marketing plans.
- Manage the PR agency and the content team to drive strategic communication initiatives towards relevant, newsworthy pieces and exposure.
Requirements
We’d love to hear from you if
- You have 5+ years experience in B2B brand marketing, marketing communications or related fields.
- You have excellent written and oral communication abilities, including presentation skills.
- You have experiences managing PR agencies to deliver meaningful visibility impact.
- You have a proven ability to plan, collaborate and execute across disciplines including digital and content marketing, channel marketing, events and sponsorships, as well as driving social and traditional media and a sound understanding of internal communications.
- You are able to act as a brand and communications adviser internally, with a passion to deliver intelligent, creative work in collaboration with various teams for measurable success.
- You enjoy working independently and in a collaborative team-oriented environment, without direct authority over all resources.
- You have strong organisational skills and proven ability to manage time-critical projects (planning, scheduling, monitoring), working with internal and external resources.
- You are experienced in the healthcare, technology, social care industry or have a broad knowledge of the health tech industry including trade bodies and press amp; media.
- You are comfortable juggling multiple priorities, love solving unstructured problems and enjoy designing and implementing processes in a rapidly growing organisation.
- You are resourceful, optimistic, tenacious and agile.
- You are a strong communicator and great people manager.
- Have a track record of implementation within the boundaries of GDPR and PECR.
These are our ideal requirements, but we know some people are less l