Head of Brand and Content Marketing
PUBLIC PRACTICE, United Kingdom

• Permanent position (6-month probationary period)
• Full-Time (37.5 hours/week)
• 60,000 pa
• April 2023 (although flexible and ideally sooner)
• Hybrid: 1-2 days in London office per week (other flexible options can be discussed depending on the candidate's location).

Now just over five years old as a company, we are growing our core service - our Associate mid-career job placement programme - across England, as well as developing other new services into 2023 and beyond, all of which are pivotal on us having a strong content-led brand and built environment industry presence. We are looking to hire a Head of Brand amp; Content Marketing, a new role in our team, who will spearhead a strategic, creative and insight-driven approach to our brand and content marketing while leading on content production and digital channel engagement.

The core responsibilities of the role will be:

• PRODUCE CONTENT amp; EVOLVE OUR BRAND (25%): Using your creativity and copywriting skills, you’ll deliver best-in-class company content, including launching and directing our own magazine/publication and coordinating content generation from across our network. Working with external agencies when needed, you’ll lead our brand strategy and engagement, overseeing how our identity and personality are developed and brought to life. You will help evolve our content and broader company materials to enhance our brand positioning within the industry.

• CHANNEL STRATEGY amp; EXPAND OUR REACH (25%): To expand our reach to our target audiences, you will be responsible for generating inbound traffic through existing, earnt and owned channels. Areas for growth lie within Social (Instagram amp; Tik Tok), CRM, SEO and Referrals. You will be supported when needed by external agencies and our Digital Content Producer, who will help maintain the management of our channels.

• DIRECT OUR DIGITAL MARKETING CAMPAIGNS (20%): You will coordinate our twice-yearly targeted digital campaigns, supported by our Digital Content Producer and a small PPC and agency budget. The campaigns will include producing digital marketing content and commissioning new content to support B2C (candidates), and B2B (local authority hiring managers) targeted promotion.

• MANAGE OUR PRESS amp; EXTERNAL RELATIONS (15%): Working with a PR agency budget, you will curate and manage our press coverage and coordinate our external speaking and marketing opportunities to ensure we are utilising our network of ambassadors whilst maintaining our brand messaging.

The other 15% of your time will be covered by core, team and professional development activities throughout the year.

Within the first six months as our Head of Brand amp; Content Marketing, you will have:

• Coordinated your first digital campaign as we launch our Associate Programme across England, managing an external agency and reviewing the campaign performance.
• You will have reviewed our brand and company key assets and be ready to propose any brand refresh proposals to our Directors for approval in September.
• Developed a social channel content strategy, including using new channels such as Instagram to provide new avenues for growth, ready for the beginning of our next paid campaign starting at the end of October.
• Working with the COO, you will be helping to design and develop a new website platform that will enable greater content management and user experience.
• You will take on full line management of our Digital Content Producer to maintain quality BAU content publishing.
• Been onboarded and fully responsible for coordinating our PR management and PR agency contracts.
• Attended a number of professional training days and developed your own personal development plan.

Requirements

As our new Head of Brand amp; Content Marketing, you will be comfortable joining a collaborative, small hybrid team culture and are excited about being part of a company that works hard to embody our values in our day-to-day work. As we are strongly committed to and value the diversity of perspectives that people from different backgrounds bring to our work, we positively encourage applications from eligible candidates regardless of their professional or personal backgrounds.

For this role, we will be looking for and specifically assessing the following six attributes:

1. Analytical Skills: ability to observe, research and interpret information to develop complex ideas and solutions.
2. Highly Organised: ability to prioritise, plan and manage short, medium, to long-term activities and can adjust to changing or uncertain milestones easily.
3. Excellent Copywriter: ability to eff

Job Rewards and Benefits