[Role Overview]
You will be responsible for managing digital content for the business, writing and reviewing creative and functional content across various digital platforms including websites, social media paid posts, e-commerce platforms and digital advertising. Assisting with driving online bookings through the direct channel for our clients, analysing results to then offer improvements and suggestions on how to generate more results.
Requirements
[What You’ll Do]
- Write copy for client blogs, paid media promotions, e-commerce platforms, promotional marketing emails and any other collateral required to meet the objectives of both Journey and the client
- Utilise analytics and reporting platforms to analyse content performance to improve future campaigns based on findings
- Participate in regular marketing meetings to discuss data findings and to communicate updated content strategies with other departments in the company
- Assist with bringing together Content and Digital Marketing to produce successful digital promotions
- Engage in regular research to provide development strategies that offer new and improved ideas to benefit client content and the copy that we provide
- Create and upload content to client websites when necessary
- Create and build out client email marketing campaigns
- Create and build out client digital marketing adverts in the ads platform (Meta amp; Google)
- Write onsite optimisation and page titles for new websites to benefit organic search
- Ensure all content produced matches the tone and style of each client
- Stay up to date with organic SEO updates and ensure all content produced meets recent guidelines
- Ad copy variation / testing to make improvements on performance
Proofread client and internal content
[What You’ll Have]
- Ideally a degree level graduate or equivalent achievement in English, Digital Marketing or similar
- Proven track record and experience within an agency environment in a similar role preferably 1+ years of experience in the digital industry
- Experience in creating and managing online content across a range of platforms
- Knowledge and experience of using Google Analytics, Google Ads and Meta platforms
- Excellent written and verbal communication skills
- Highly organised in managing own workload and projects to deadlines
- Strong attention to detail with a passion and understanding for English grammar
- Knowledge of organic SEO guidelines and content needs
- An interest in the travel industry
- Ability to work well in a fast paced agency environment
[What You’ll Bring]
We’re a collective of disruptive thinkers, digital specialists and tech pioneers. But above all, we’re a family. We win together, and lose together. And we pride ourselves on our ethos of culture first, capability second. So we’re looking for someone that yes has the skills, but also has our back, like we’ll have yours.
- Strong people skills and commercially minded.
- Great communication skills and diligence
- Fast learner, accountable and ambitious.
- Passionate about detail, data and order.
- Ability to work under your own initiative in a highly pressured environment.
- Good listening skills and the ability to anticipate business needs.
- Strong level of motivation, determination and commitment.
- 1+ years experience in copywriting and digital marketing.
- IT (ideally Mac) - savvy.
- Knowledge or experience of luxury hotels, marketing and technology a great advantage
Benefits
Success is a mutual game, which is why we invest heavily in our team. We believe in true partnerships that reward equally, so in return for your developer expertise, we offer a suite of perks to complement a benchmarked salary, including flexible working, personal development initiatives and much more
- Money. [DOE]
- Personal development plan.
- Hybrid working amp; flexible hours
- 23 days holiday per year, + bank holidays and your birthday off too.
- 2 duvet days per year.
- Pension plan.
- Xmas and summer parties.
- Lunch amp; Learn sessions, + industry training resources.
- Amazing clients to work with.
- Wellbeing initiatives, client amp; Perkbox discounts
- A team that works hard, has fun and loves a challenge.
- And a pub over the road!