PASSION.io helps people to make their dreams a reality by learning the skills from successful people. We call these successful people experts and by 2023! 30,000 experts will have helped 10,000,000 people. Our mission is to empower these experts to achieve that by providing the platform to turn skills into mobile apps and we give them everything they need to run a successful online business from concept to monthly payout cheque. We are an international remote team with the majority of our business in the US.
We have an exciting opportunity for a Head of Product Marketing amp; Content to join our team. If you are an experienced professional with 3 years experience in a leading content or product marketing position, able to perform well under deadlines, detail-oriented and an expert in content optimization and brand consistency - we would love to meet you!
You will be responsible for creating, improving and maintaining content to achieve our business goals. Your duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices.
Ultimately, you should be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience.
Requirements
This role is for you if
- You have at least 3 years of experience in Leading Content or Product Marketing position.
- You have Experience across 3+ channels/ disciplines (e.g. blog, email, events, PR, social, offline, messaging/ positioning).
- You have Leadership potential amp; interest Messaging/ Positioning skills (can communicate simply and clearly - might work with a copywriter to refine).
- You can zoom out to create the big picture and zoom in to execute it with the team.
- You can be the go-to hub for entrepreneurs to unlock the power of their passion, by creating content that inspires, educates and entertains.
- You can Lead content strategy to inspire, convert and retain our ICP.
- You can Lead distribution strategy to repurpose content for each channel and goal (this could be free content, lead magnets or paid content).
- You can Plan, produce amp; edit content: leverage internal resources e.g. video editing, design, copywriting and can be autonomous. Analyze website traffic and users engagement metrics.
- You can Manage content distribution to online channels and social media platforms to increase web traffic.
Benefits
What we offer you.
- Steep learning curve: Expect the steepest learning curve you have ever experienced - we are building a playground at passion.io to become the best version of ourselves. Meet and work with successful people worldwide to learn their success secrets.
- Values-based company: Be part of an open, honest, creative, and results-driven environment where your opinion is highly valued. We want to change the world for the better by providing value to others.
- High-growth environment: You will be part of a strongly growing company, with the opportunity to develop into a key contributor with crucial responsibilities.
- Personal and professional development: You will tackle projects across departments and thereby gain an invaluable tool box for successfully tackling bigger and bigger challenges.
- Autonomy / entrepreneurial work-style: You will only be measured by the results you produce and are in the driver’s seat, with full flexibility.
- Remoteness and flexibility: You will join our truly international remote team from over 10 nationalities and work from anywhere you wish