Content Strategist
Screenmedia Design Ltd, United Kingdom
Job Description
Join our team as a Content Strategist at Screenmedia, a modern, forward-thinking company based in Glasgow that delivers cutting-edge, user-centered solutions to ambitious brands such as Honeywell, Aggreko, Virgin Money, Next, Britvic, Grosvenor, NatWest, Vodafone, NHS, BBC, and Channel 4.
Location
This role will be primarily based in Glasgow, though we are open to alternative working arrangements.
Benefits
At Screenmedia, we believe our people are our most important asset, and we offer a range of benefits to support our employees, including:
- Bupa private healthcare
- 25 days holiday plus flexible bank holiday allowance
- Enhanced maternity and paternity pay
- Cycle to work scheme
- 1000 referral bonus, as we are growing!
Why join Screenmedia?
As a modern, forward-thinking company, we know that our people are our most important asset and the reason that we are able to consistently delight our clients. Regardless of your role, you can be assured of fast career progression with excellent learning, training, and mentoring. There are no glass ceilings, no barriers to progression and an inclusive culture which will support you to achieve your goals.
We work with ambitious brands that trust us to deliver innovative, user-centred solutions and everyone in our business has the ability to make a positive impact on the level of service we provide, and the quality of solutions we deliver.
Our culture is reflective of our solutions we are human centred everyone is central and important; everyone has a voice.
What you'll do
As a Content Strategist at Screenmedia, you'll:
- Copywrite, produce, curate and quality assure content
- Work closely with our Production, Planning, Design, and client teams to ensure that our client's digital content delivers against user and business objectives
- Use an insight and evidence-driven approach to shape strategy, support governance, and execute content plans for clients of all shapes and sizes
- Take a leading role on content strategy projects, devising cross-channel content solutions that deliver on business objectives and user outcomes
- Work directly with client teams to capture requirements through business and audience analysis, user and stakeholder research, and best practice research
- Create content strategy deliverables including content inventories and audits, recommendation reports, metadata, gap analyses, and CMS documentation
- Manage internal and/or external content producers to support the effective delivery, maintenance, and governance of digital content
- Work with our UX and Planning teams to inform information architecture, filter/tag taxonomies, navigation labelling, etc.
- Conduct keyword and SEO research to understand user intent
- Develop content briefs for internal or external content producers across a variety of media (e.g. web copy, video, infographic, etc.)
- Communicate content strategy to client stakeholders at all levels of the business
- Share best practice knowledge in content strategy across our internal teams
Your skills and experience
We're looking for applicants who can demonstrate:
- Extensive experience in a content strategy role, with proven experience in developing and executing content strategies for large-scale, cross-platform B2C digital ecosystems
- Ability to identify, ideate, and generate new content opportunities across multiple channels and mediums
- Experience in gathering user feedback and adapting content strategies for continuous improvement
- Experience working directly with client teams and managing a small team of content producers (e.g. copywriters, designers)
- Experience writing and delivering creative content briefs
- Excellent verbal and written communication skills
- Skills in data analysis and data-driven decision making
- An excellent working knowledge of content governance tools
- Comfort working directly with clients and presenting content strategy to all levels of the business
- Experience working with Umbraco CMS is desirable, and experience working in an agency environment is preferred, but not essential.
About Screenmedia
Screenmedia is a fast-growing innovation, design, and technology practice based in Glasgow. We work with leading national and international clients to deliver user-centred solutions across the full breadth of digital platforms; from responsive web and mobile apps, to connected devices, voice, and emerging technologies.
We have built lasting relationships with a growing list of national and international clients including Honeywell, Aggreko, Virgin Money, Next, Britvic, Grosvenor, RBS, Vodafone, NHS, BBC, and Channel 4. We partner with these and many other ambitious companies to help them innovate, push the boundaries of what’s possible