Senior Campaign Marketing Manager - 12 month Fixed Term Contract
Evaluate Group, United Kingdom
Job Description
#LI- hybrid
Norstella is a group of prominent pharmaceutical solutions providers Evaluate, MMIT, Panalgo, The Dedham Group and Citeline that help clients navigate complexities at each step of the drug development life cycle, from pipeline to patient. For more information, please visit Norstella.com.
Evaluate is a global company providing outstanding market intelligence services for the Pharmaceutical, Medical Device, Financial and Consulting sectors, through the Evaluate Pharma, Evaluate Medtech, Evaluate Omnium and Evaluate Vantage online brands. Our international clients in Pharma and Biotech, Medtech, Banking and Consultancy regard Evaluate Pharma as the industry’s gold standard for timely and accurate analysis of reported drug sales, consensus sales forecasts, Ramp;D pipeline, markets and comprehensive company financials.
THE TEAM
The Evaluate Marketing Team is a rapidly expanding, global team with an exciting strategy to support the long-term goals of the business. We are responsible for the Evaluate marketing strategy, brand, global customer and internal communication, and portfolio marketing. It sits at the heart of the newly formed commercial function which also includes sales enablement, product management and our editorial function. Our dynamic customer-obsessed team works cross-functionally and uses data to make decisions, drive strategy and execute marketing campaigns.
THE ROLE
The Senior CampaignMarketing Manager will plan, build and run inbound and outbound marketing programs to drive and accelerate pipeline growth. You will help us define, execute, measure and refine a creative, compelling and effective marketing revenue strategy. You will own delivery of top of the funnel activity, MQL goals and revenue contribution attributed to marketing. Reporting to the VP of Marketing, you'll work with the marketing team, sales team and BDR’s, supporting them to achieve their goals and develop their skills to deliver high quality marketing campaigns with precision.
HOW YOU'LL SUCCEED
- Strategy: You will create and execute multi-channel demand generation strategies that are aligned to persona's / audiences and our sales objectives to support pipeline and revenue goals;
- Campaign Management: You will help construct and bring to life marketing programmes, and successfully create and roll-out of highly-targeted and broad demand generation programmes that engage and advance interest across the prospect and customer lifecycle;
- Messaging: You will be able to understand the minds of our buyers to create authentic conversations and promotions that move them through the funnel, and help speed up sales velocity;
- You will own objectives across the marketing funnel - MQL to SQL - You will track and optimise performance at each stage in the funnel, and create a predictable demand generation engine as well as continually optimise online and offline programmes to ensure cpa is in line with ROI goals;
- Stakeholder Management: You will collaborate with a variety of stakeholders - C-level, sales, marketing, product and product marketing;
- Continuous Improvement: You will always be strengthening best practices while evaluating the latest B2B marketing strategies, marketing technologies, experimenting and optimising different tactics, and consistently meet or exceed sales pipeline and revenue goals;
- Analysis: You will analyse marketing programme outcomes in detail, drawing insights and presenting results clearly to inform decision making;
- Lead Management: You will understand lead scoring and enterprise B2B sales revenue lifecycle including MQLs and SQLs and have knowledge of marketing automation platforms (Eloqua, Marketo) and CRM systems (SFDC);
- Management: You will lead, nurture and develop and team;
- Budget: You will be responsible for the budget and report on ROI.
EXPECTED OUTCOMES
As a Senior Campaign Marketing Manager, you are expected to:
- Play a demonstrable role in significantly improving our marketing campaign performance and KPIs;
- Adopt a best practice approach with regards to campaign implementation, including customer and market segmentation, channel mix and content formats;
- Leverage internal and external expertise to adopt a test and learn culture through all campaigns delivered;
- Be a trusted, credible resource for internal stakeholders with regards to marketing performance reporting linked to segments, roles, journey stages, campaign types.
Requirements
WHAT IT TAKES