Chatham House, the Royal Institute of International Affairs, is an independent policy institute based in London. Our mission is to help build a sustainably secure, prosperous, and just world.
We have a fixed-term opportunity for an Email Marketing Manager who will manage the Institute's email marketing activity, from creating and sending out emails from the central marketing team as well as scheduling and signing off emails created by other teams around the organisation.
Reporting to the Senior Digitial Marketing Manager, you will join a close-knit team of social media, SEO, email and analytics professionals, setting the direction of travel, and positioning our world-class content to ensure maximum visibility and engagement.
We are an equal opportunity employer. We value diversity and do not discriminate on the basis of protected characteristics. We encourage applications from all backgrounds. If there is anything we can do to improve your experience or support you, please get in touch at
Principal ResponsibilitiesStrategy
- Marketing optimisation - Review Chatham House’s approach to email marketing and how it target audiences effectively.
- Produce recommendations for change using an evidence-based approach and see those improvements through to completion.
- Report on the performance of the email channel and individual emails. Provide insights and recommendations which improve performance.
People
- Train colleagues to use the email marketing platform and provide support in any issues or questions they have producing or sending their emails.
- Build positive partnerships with other teams, assisting them in their email marketing plans.
- Work collaboratively with the CRM team and internal teams to improve data quality where appropriate.
- Work with the Senior Digital Marketing Manager on new projects to optimise the email channel e.g. welcome emails for new email subscribers, weekly events email etc.
- Act as the main point of contact for teams when scheduling and sending emails, ensuring that all steps in the email processes happen.
Delivery
- Produce and send central marketing emails. This includes the Chatham House weekly email, a weekly dynamic email promoting research programme content as well as solus promotional emails.
- Sign off emails produced by other teams weekly. This includes proofreading content, ensuring it is written according to House style and brand guidelines, all links are working, and the design is accurate.
- Email optimisation to ensure emails are produced and adhere to email marketing best practice in layout, tracking and formatting where necessary. Regular AB testing to improve email performance.
- Manage the organisation’s email schedule ensuring emails are spaced out.
- Manage the email marketing platform (DotDigital), including segmentation and automation with the platform.
- Trouble-shoot any specific problems and highlight any significant issues to management.
Requirements
Essential Skills and Experience:
- Experience in managing email marketing systems (preferably DotDigital or Mailchimp)
- Solid experience in email marketing and familiarity with all aspects of the process including segmenting and targeting audiences effectively
- Ability to interpret data and present insights and marketing performance to various partners and senior leadership
- Experience introducing improvements in processes and systems within email marketing
- Solid understanding of the latest email technologies, legislation and usability best practice
- Discretion in handling confidential information with an understanding of GDPR
- An exceptional eye for detail
- Excellent organisational skills with the ability to work logically and methodically
- Project management experience with the ability to juggle conflicting priorities
- Strong communication skills, able to communicate and influence people at all levels of the organisation;
- Strong influencing skills, comfortable introducing new ways of working and innovative approaches.
- A proactive approach to work with the ability to self-motivate and self-start
- Collegiate, collaborative and consistent in approach
- Ability to train colleagues and nontechnical staff
Desirable Skills and Experience:- CRM experience
- Google Analytics experience
Benefits
Benefits include approximately 37 days annual leave (inclusive of public holidays and Chatham House closure days), pension salary exchange, employee assistance programme, parental leave, flexible working and other benefits designed to suit your own personal lifestyle. All of this, in a pr