The purpose of the role is to ensure alignment across the Digital Marketing Strategy and the Regional/Local digital initiatives with a focus on day-to-day interaction with our regions and markets. The Digital Account Manager will act as the gatekeeper for the Digital Marketing Team and the primary point of contact for the Regional/Local Marketing Teams in a particular region. The role-holder will also be accountable for all digital marketing service delivery and will be responsible for Regional/Local stakeholder management.
Working with the Senior Digital Marketing Lead and the wider team, the role-holder will facilitate the day to day execution of a significant transformation of our digital estate; which will provide a platform to support the future growth of our digital brand presence and ultimately drive organic revenue growth.
In addition to facilitating this transformation, the role-holder will liaise with the RegionalMarketing Teams to prioritise their digital initiatives and coordinate delivery by the Digital Marketing Specialist Teams and external agencies to the agreed timelines.
Key Accountabilities:
Ensure that a balance is always made between the needs of the regions and the capability for M amp; I to service the regions as needed - you will be both a voice for our region and our team. You will need to know how to connect the needs and demands
of the business with the strategic direction we're setting out
Support the day to day execution of the Digital Marketing strategic projects
Liaise with Regional/Local Marketing Teams to ensure that all digital activities arealigned with the digital marketing strategic direction and coordinate the delivery of these projects with the internal Digital Marketing Specialist Teams.
Being able to translate tactical requests into strategic workstreams Stakeholder Management and Governance
Ensure that we are focused on delivering the projects with the greatest business benefit; where required escalate any deviations from the agreed plan to Senior
Day to day management of internal and external stakeholders to include Regional/Local Marketing team, the Mamp;I leadership team and consultants/third party agencies.
Manage the expectations of the Regional/Local Marketing team and Liaise with, Web team, Search Marketing team and other teams in M amp; I and GIS (IT) as necessary
Prioritise and coordinate all digital marketing activities across the Mamp;I Digital Marketing Team and external consultants/agencies.
Working with the Local markets, agree and prioritise Business as Usual, BAU, digital activities to be delivered by the Mamp;I Digital Marketing Team; work with the Digital Marketing Team to ensure that we have the necessary resources to deliver
Requirements
3+ years experience as a Digital Account Manager (or operating at this level) in a Digital Marketing Agency or within a non-Agency role, demonstrable experience managing, coordinating and facilitating services across departments and functions to
internal stakeholders would be a distinct advantage.
Demonstrated experience in delivering complex global programmes in a highly matrixed organisation.
Experienced in working with ambiguity in a fast-paced reactive environment.
Hands-on digital marketing exposure with experience in several of the following areas:
Developing and implementing digital marketing strategies, including Search Engine Optimisation (SEO) and Pay Per Click (PPC), social media advertising, email marketing, display ads
Building and maintaining a brand’s presence across multiple social media channels
Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment
Preparing reports on the performance of marketing campaigns
Using analytics software to identify customer touchpoints and assess end-to-end customer experience across a range of digital channels
Experience in Regional/multi-country or global stakeholder management and delivering complex digital marketing projects.Commercially focused with an ability to balance commercial outcomes and customer needs.
Benefits
Competitive Salary
Bonus
RI Rewards
Hybrid Working
Free carparking